The thing I don’t understand about this spot is why Golf Now would appeal to men with the denial of benefits argument. It doesn’t make sense. Just the idea of lack of benefits could throw a man’s game off and do permanent damage to his handicap.
Raising Cane’s Chicken Fingers is getting its game on. With 80 restaurants in 13 states, 40 stores are located in or near a college community, including the first Raising Cane’s, which opened across from Louisiana State University in 1996. Hence, a seasonal promo loosely tied to March Madness.
So Good brings us this image of Padma Lakshmi, host of Top Chef. If you look carefully, you’ll see she is about to lovingly bite into a burger. Starting this month, Lakshmi is promoting Hardee’s Bacon Western Thickburger in a commercial directed by Chris Applebaum, who memorably brought a babe and a Carl’s Jr. burger […]
Jim Sykora, executive creative director at Moroch, the Dallas agency behind the new work for Travel Channel says, “We wanted to build more than a campaign, we wanted a platform that would permeate the network.” I think “platform” is the wrong word here, but “Travel Bug” as a “concept” and “Catch It” as a tag […]
WK/London is breaking new work for Cravendale dairy. Sam Heath, creative director at W&K says, “People don’t really think when buying milk. They just reach for the blue, green or red top. With these spots we wanted to challenge this, to engage people a little more and get them to consider Cravendale.”
Bartle Bogle Hegarty for Johnnie Walker: An ad for a Belgian charity: Be careful out there. Hitchhiking can be a rough sport.
Hunt Adkins recently launched work for their client Bard’s Beer. The only gluten-free beer that uses malted sorghum, Bard’s Beer was originally created for people who are gluten-intolerant or who prefer a gluten-free diet. As the agency of record for Bard’s, Hunt Adkins was tasked with creating a new identity system, packaging, in-store signage, print […]
DIRECTV likes to make generic CableCorp look silly. And I must say, they’re doing an excellent job of it. [via Deutsch LA]