Sherry Intrigue

Creature and the Sherry Council of America have undertaken a countrywide tour to recruit members to the Secret Sherry Society via secret cocktail parties. So far, stops have included Boston, New Orleans, Washington, DC and Seattle…the rest are of course…secret.

The campaign includes print, online, guerilla and alternative forms of advertising. To get the word out in each city, messages were hidden in alt weeklies, local newspapers and online. Wild postings of the (invisible) members were also created. And on the eve of each party, subliminal messages were projected on outdoor walls, which included a map and address to the location.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.