It’s Okay, They’ll Wear Work Clothes On The Job

Scantily-clad and well-oiled builders feature in Sell! Sell!’s first TV work for MyBuilder.com, as part of a campaign launching across TV, VOD, online and print.

MyBuilder.com Commercial from Sell! Sell! on Vimeo.

Sell! Sell! creative director Vic Polkinghorne said, “We knew it was important to start them out with an idea that communicated what the site does, but in a way that’s arresting enough to demand attention and stick in the mind of the audience.”
Ryan Notz, founder of MyBuilder said, “MyBuilder helps homeowners compare tradesmen by giving them access to what really matters: what a tradesman does best, their full work history and genuine reviews from other homeowners.”

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.