A Cognitive Approach To Online Advertising

Let’s take a look at this new advertising technology from Solve Media.

Solve Media from Solve Media on Vimeo.

I think this new media offering has some potential. It makes CAPTCHA easier to use, which people will appreciate, and it heightens brand recall by getting people to write out brand specific lines and/or calls to action.
[via Media Memo by Peter Kafka]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.