A Classic Category Sell

To show just how important taking vacation is, Royal Caribbean’s agency of record JWT New York, has created videos encouraging people to get off the hamster wheel and take time to recharge.

According to their press release, Royal Caribbean and JWT “hope to shift societal beliefs and behavior with regards to vacation taking. It’s a monumental task, but it’s time that someone stepped forward on behalf of the American worker and championed their right to vacation.” So there you have it, advertising isn’t just about selling things, it’s about selling game changing ideas.
American workers can also win a cruise on Royal Caribbean.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.