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Advertising News and Know-How
Fishing is one of my favorite recreational activities. Leaving the land and my screens behind to focus purely on the water and the fish in it is a physical and mental reprieve. For me and millions of people who love to fish, fishing is good medicine. Take Me Fishing TakeMeFishing.org, the website from Recreational Boating & Fishing Foundation, is sharing compelling stories that help motivate people to fish, …
Continue Reading about I Am An Angler, You Can Be An Angler Too →
Satire is salve for the witty. Novelist, Creative Director and Freelance Copywriter, Kathy Hepinstall Parks, is witty. This is how she rolls on LinkedIn: Her second point makes me laugh: "Talk about brand identity, brand engagement, brand evangelism, and what Brandeis taught you about branding with brandy." Clearly, LinkedIn is laughable at times; yet, millions of professionals, a.k.a. thought …
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Redirection is the new black. According to Patrick Berlinquette, founder of the search engine marketing consulting firm Berlin SEM, Google conducted an experiment in meant to confront online radicalization. While the intent was benign, the methods of this digital madness are available to all. With redirection, marketers swerve your monetizable desperation. But we can also swerve something bigger: your …
The great outdoors is where we go to face the elements and welcome the grandeur of nature into our lives. If we are fortunate, we return with stories that nourish us for years to come. “You have to leave the city of your comfort and go into the wilderness of your intuition. What you'll discover will be wonderful.' What you'll discover is yourself." -Alan Alda Escaping the city or suburban sprawl, even for the …
Continue Reading about Heads Up, Here Comes Uncommon Path from REI →
Eight years ago, I had an opportunity to speak to a group of marketing pros in Boston about the future of paid content. I was invited to speak by my friend and former colleague, Sloane Kelley, one of the founders of Geekend, an annual gathering now in its 11th year. I had an audio recording from the talk in my files, and this week I finally connected it to the slide deck I presented on that day October day in …
Continue Reading about The Future of Paid Content: Same As It Ever Was →
Do you have three minutes to spare for another inspiring story from a brand? Only you can answer that. What I can say is this: Curious human beings have an infinite capacity for compelling stories. In fact, when the story is truly great and promoted properly, people will wait in line and fork over hard-earned money to be moved and entertained by its visual and audio impacts. WE INTERRUPT THIS BLOG POST WITH …
Continue Reading about AmLactin Introduces Two Tough Moms With Super Soft Skin →
Heineken is the latest in a long line of brands moving creative production to in-house teams. Campaign US reports that the Dutch beer maker is busy building an in-house content hub at its American headquarters in White Plains, New York. View this post on Instagram Start your weekend with an instant spark(le). #OpenYourWorld A post shared by Heineken (@heineken) on Jun 1, 2018 at 8:01am PDT …
Continue Reading about The Need for “Better, Faster, and Cheaper” Content Continues Unabated →
Timex helped to democratize timepieces in 1854 with the first clock any working family could afford. Today, Timex is bringing watchmaking home again to its headquarters in Middlebury, Connecticut. "The American Documents collection is about so much more than great-looking timepieces – it's about capturing the spirit of what it means to be American-made," said Tobias Reiss-Schmidt, CEO of Timex Group. Timex …
Continue Reading about It’s About Time: New Watches Made in America →
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