Airstream sends me their email newsletter once per week. It’s called “Rivet.” As a way to keep me interested in Airstream products and the RVing lifestyle, Rivet points me to a batch of recommended articles on the Airstream blog.
The Airstream blog is a great way to showcase customer testimonials. One RV enthusiast featured on the blog (with more than a million miles traveled) is Ken Cain. Cain’s new Airstream Atlas Touring Coach is his 18th motor home.
“When we are visiting friends in Colorado and New Mexico we park in their driveway,” Cain said, “We don’t go to the guest room with all the junk in the closet, with the hand-me-down, 30-year-old bed that sags and squeaks and we don’t have to extend the hosts’ lifestyle and schedules.”
That’s one form of freedom. A notable one.
Where To Go In An Airstream
The Airstream blog also points to places one might want to travel. Places like Franklin, TN.
…while Franklin offers its own brand of Southern Hospitality, venturing out into the countryside gives you a whole new perspective. Tucked among the rolling hillsides are little no-stoplight towns, places of historic interest, and thriving art communities.
Public Lands Advocates Needed
Airstream is an advocate for camping and wise use of National Forest Service land.
The United States Forest Service manages and also protects our 154 national forests and 20 grasslands in 43 states and Puerto Rico.
The USFS works closely with the National Forest Foundation, a non-profit organization chartered by Congress, and created with a simple mission: Bring people together to restore and enhance our National Forests and Grasslands.
Airstream is a proud partner of the NFF.
Soundin’ Good in the Neighborhood
The Airstream email newsletter and blog articles help me get to know the company’s products and how they’re used, or more to the point, how I might one day use them.
This is where content marketing behaves like traditional marketing with a product focus. But content can do more. Content can help amplify a brand’s lifestyle. Which explains why Airstream is also offering interested listeners various playlists on Spotify.
In Related News…
Have you heard of GeniusSteals? It’s the traveling strategy show put on by husband and wife team, Faris and Rosie Yakob.
In their own words, “Genius Steals is an itinerant strategy and innovation consultancy which helps brands, agencies, and rebels find the awesome at the intersection of new communication ideas, new product concepts, and new ways of thinking, especially about the impact of technology.”
In my words, the couple travels the world as new client opportunities open to them. As far as I know, the Yakobs do not travel in an Airstream, but maybe they could.
