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Can An Aspirational Web Character Sell Cognac in China?

According to The Wall Street Journal, "the line between advertisers and entertainment producers is rapidly blurring in China, as many brands go online with their own films and Web series, taking advantage of the shortage of popular shows on China's state-controlled TV." Among the latest to jump on the bandwagon is French liquor company Pernod Ricard SA. In late April, Pernod launched an interactive online movie to …

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No Room At Bonnaroo For Verizon’s Network

AT&T's live stream from Bonnaroo is a best-in-class example of brand-sponsored content. I just watched Animal Collective and later today I'll drop back in to see Galactic perform. Bonnaroo.com also offers a stream from Radio Bonnaroo, 101.5 fm. Neither match the experience of being in Manchester, TN but I appreciate the offerings all the same. …

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Diller Disses “Internet Approach to Advertising”

The Web properties belonging to Barry Diller's Interactive Corporation received 835 million visits across its network in April from roughly 194 million uniques. IAC is a company rolling in page views, serving huge audiences and yet they struggle to figure out how to make money. Here's an excerpt from a Paid Content interview that touches on some of Diller's thinking about the matter: Q. There's been some heat on the …

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Nestea Plunges Into Web Series Product Placement

BrandFreak and The Hollywood Reporter are both pointing to a new branded entertainment deal between Nestea (a Coca-Cola product) and NBC Universal Digital Studio. The companies are teaming up on a "CTRL" a new Web series based on Robert Kirbyson's Sundance short "CTRL Z." Nestea, which was not involved in the initial short, is helping to finance the Web series in exchange for significant brand exposure. …

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The Transport Mechanism Is A Go. Now Load Your Premium Content And Charge For it.

John Malone, chairman of Liberty Media Corp.--which owns cable channels, satellite-television operator DirecTV and baseball's Atlanta Braves--sat down with Walt Mossberg of The Wall Street Journal recently to discuss some pressing topics in the communications industry. Here's a slice of their discussion: MR. MOSSBERG:Tell me why nobody offers me, through a traditional cable or satellite service, a real Internet-type …

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Sapient Forms In-House Broadcast Production Group

Content is on the rise in marcom circles. Just yesterday, I wrote, "I believe content is attractive to customers and prospects precisely because it's not a commercial" in response to Lux Shampoo's long-form ad. But that's not an opinion I share with Sapient Entertainment's new Director of Entertainment and Executive Producer, Jim Houck. Houck doesn't want anything to do with branded content. He wants to …

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Beauty Doesn’t Come In A Bottle

With Lux Shampoo, Unilever is striving to make beauty available to all women. To achieve their mission, the global packaged goods concern is turning to the star power of Catherine Zeta-Jones in a Hollywood-like production. According to Brand Republic, the short, "Alchemist," was created by JWT from an original screenplay by Jeffrey Caine, who also wrote the screenplay for James Bond film "GoldenEye" and thriller …

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Narcissus Would Have Drowned In His Profile

Author and New York Times Magazine columnist, Rob Walker, is having a reaction to the glut of self-promotion unleashed daily in the social space. After reading this piece in Fortune where the writer says, "I have literally been Facebooking and Twittering (some say frittering) all my content away!" Walker offers this meditation on the state of things: Hmmm. The thing that stopped me here was the phrase "my …

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