Adpulp
Advertising News and Know-How
By David Burn
According to Brian Morrissey at Adweek, brands and their agencies can't produce enough content for the voracious machine, a fact which is leading them to look outside themselves for answers. AT&T turned to an outside firm called Associated Content -- a startup with a network of 300,000 freelance content creators -- to produce over 100 how-to articles. Topics range from setting up a wireless network and building a …
Continue Reading about 100 Editorial Dumps Does Not A Killer Website Make →
By David Burn
According to Creative Social, 180/Amsterdam and 180's offspring agencies Riot & Detail are making graphic novels the content centerpiece of the new Adidas Football campaign. Fans can pick up a graphic novel in store and an i-Phone app is on the way. To bring these stories to life 180 enlisted the help of three of the best Graphic Novel artists around: Jae Lee, J G Jones and Ryan Benjamin. …
Continue Reading about Sports Heroes Are The Embodiment of Story →
By David Burn
Brands are increasingly turning to the entertainment industry for answers that used to be supplied by ad agencies (and in some cases still are). For instance, American Family Insurance is partnering with NBC to deliver 10 episodes of In Gayle We Trust, a comedic take on the life of Gayle Evans, a fictional American Family agent. Nestled somewhere in the middle of America, Maple Grove is populated with a host of …
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By David Burn
Sony Vaio W Series claims to be the perfect machine for social media addicts. They sure have a funny way of showing it: Be sure to visit the Social Media Addicts Association web site, StopWritingOnMyWall.com, where you can make your own video confessions, sign a petition or purchase t-shirts that say things like "I Have Real Friends" and "@everyone, leave me alone!!!". This is good stuff. If AdPulp gave out awards, …
By David Burn
Until now, I've never heard of Tyler Brûlé and his magazine, Monocle. I know, I know, I need to get out more. Interestingly, tough-nosed David Carr of The New York Times has heard of him and he makes the man and his $10-an-issue-magazine sound grand. Of course, I'm a big fan of finding sponsors for worthy content. In the September issue there is a large insert on Singapore, with a survey paid for by its government …
Continue Reading about Advertising And Editorial To Live Happily Ever After →
By David Burn
Teva has launched a Web series called The Naturist, which features Gavin McInnes of Vice Magazine fame. He is an expert at what not to do while "surviving" outdoors. Fortunately, he has one thing going for him, he's wearing the new Teva Riva. So when everything goes wrong--and it will--Gavin's feet will still be comfortable and protected. …
Continue Reading about Bear Grylls, You Have No Competition →
By David Burn
Do you ever enter a hip retail store and the people working there look like they just stepped from the pages of a fashion mag, and you think you could never talk to them, because they're too damn pretty? Well, PUMA wants to make the hotties in their stores more available to you. For instance, Jessica in New York City's Union Square store will help find you a timepiece or pair of running shoes, but she has her own …
By David Burn
The writer Alain de Botton, author of essayistic books on love, travel, architecture and literature is a hard working and successful writer. His books have been bestsellers in 30 countries. His latest work, The Pleasures and Sorrows of Work, is, as the title hints, a book about the joys and perils of the modern workplace. Now de Botton is at work on a new book. According to The New York Times, he's writing it right …
Continue Reading about De Botton’s Public Display of Literature Benefits Heathrow →
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