Big Dog Eat Child is a sketch comedy troupe from Alsip, Illinois. They're also the team that's responsible for the Water Werks commercial above. While the homage to SNL appears to be in jest, it's actually a real commercial for a real client with real boats for sale--a fact which makes this spot richer than most. …
Media Arts Is Content By Another Name
Alex Bogusky keeps bringin' it on his new blog-like thing and I keep saying, "Yep, right, uh huh." ...every day what we do becomes more like the movie and television business. For some of you the lines may have blurred between what you do and the publishing business. And if you are on the cutting edge you find yourself spending time harnessing games, industrial design, architecture and interactive apps to help build …
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100 Editorial Dumps Does Not A Killer Website Make
According to Brian Morrissey at Adweek, brands and their agencies can't produce enough content for the voracious machine, a fact which is leading them to look outside themselves for answers. AT&T turned to an outside firm called Associated Content -- a startup with a network of 300,000 freelance content creators -- to produce over 100 how-to articles. Topics range from setting up a wireless network and building a …
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Sports Heroes Are The Embodiment of Story
According to Creative Social, 180/Amsterdam and 180's offspring agencies Riot & Detail are making graphic novels the content centerpiece of the new Adidas Football campaign. Fans can pick up a graphic novel in store and an i-Phone app is on the way. To bring these stories to life 180 enlisted the help of three of the best Graphic Novel artists around: Jae Lee, J G Jones and Ryan Benjamin. …
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In Gayle Evans American Family Trusts
Brands are increasingly turning to the entertainment industry for answers that used to be supplied by ad agencies (and in some cases still are). For instance, American Family Insurance is partnering with NBC to deliver 10 episodes of In Gayle We Trust, a comedic take on the life of Gayle Evans, a fictional American Family agent. Nestled somewhere in the middle of America, Maple Grove is populated with a host of …
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It’s Really The Machine’s Fault
Sony Vaio W Series claims to be the perfect machine for social media addicts. They sure have a funny way of showing it: Be sure to visit the Social Media Addicts Association web site, StopWritingOnMyWall.com, where you can make your own video confessions, sign a petition or purchase t-shirts that say things like "I Have Real Friends" and "@everyone, leave me alone!!!". This is good stuff. If AdPulp gave out awards, …
Advertising And Editorial To Live Happily Ever After
Until now, I've never heard of Tyler Brûlé and his magazine, Monocle. I know, I know, I need to get out more. Interestingly, tough-nosed David Carr of The New York Times has heard of him and he makes the man and his $10-an-issue-magazine sound grand. Of course, I'm a big fan of finding sponsors for worthy content. In the September issue there is a large insert on Singapore, with a survey paid for by its government …
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Bear Grylls, You Have No Competition
Teva has launched a Web series called The Naturist, which features Gavin McInnes of Vice Magazine fame. He is an expert at what not to do while "surviving" outdoors. Fortunately, he has one thing going for him, he's wearing the new Teva Riva. So when everything goes wrong--and it will--Gavin's feet will still be comfortable and protected. …
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