Media Arts Is Content By Another Name

Alex Bogusky keeps bringin’ it on his new blog-like thing and I keep saying, “Yep, right, uh huh.”

…every day what we do becomes more like the movie and television business. For some of you the lines may have blurred between what you do and the publishing business. And if you are on the cutting edge you find yourself spending time harnessing games, industrial design, architecture and interactive apps to help build our clients’ businesses.
It’s no coincidence that we find ourselves spending more and more time in these disciplines. These are our sister professions…We are all part of the Creation Industries. And it really isn’t limited to the list of industries above.

Thankfully, I have already begun to live the shift Bogusky mentions, away from making ads towards something that more closely resembles editorial. For me, editorial or content is a better fit. I have the temperament of a newsman and the need to write copy completely devoid of brand buzzwords. Yet, I’m all for serving the client’s interests (when those interests align with my values).
Yeah I know, I ask a lot. I don’t want to make ads. I want to make content. And I don’t want to do it for just any old client, I want to do it for clients that have a humanistic vision of the future and a deep commitment to seeing that vision through.
What can I say? A man’s gotta have goals.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.