Sean Blanda of eMedia Vitals is looking at the how editors are still a vital component of the media business, despite reports to the contrary. "Aggregation is just bringing stuff together, just collecting stuff and laying it out there. We used to do that more in the old days," says Mindy McAdams, an online journalism professor at the University of Florida. Presenting endless volumes of content is no longer the …
Will Write, Edit And Produce For A 10 Spot Or Two (Not!)
"Fortune swims, not with the main stream of letters, but in the shallows, where the suckers moon." -A.J. Liebling Wired is running a feature on Demand Media, a content mill that produces a deluge of articles and videos everyday in order to eek pennies in ad revenue from each. Lots and lots of pennies, I might add. Privately held Demand is expected to bring in about $200 million in revenue this year and the company is …
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Data Might Open A Door, But It’s Going To Take More Than Data To Be Invited In
Accenture, the management consulting, technology services and outsourcing company that pays Tiger Woods to be its spokesman is now entering a relationship with Adchemy, a Silicon Valley digital marketing company. According to New York Times: Adchemy is one of several ambitious young companies trying to employ cutting-edge computing techniques -- including machine learning, statistical inference and advanced data …
Consistently Great Episodes Are The Deepest of Hooks
According to Variety, online chatter about TV shows is forming an all important "viral watercooler" effect coveted by studios and their PR teams. Thanks to the Internet, a show's shelf-life now extends days after an episode's premiere for shows that lend themselves to obsessive online discussion and analysis. ...nowadays episode recaps for series like "Mad Men" and "Lost" are no mere quick rundowns of major plot …
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What Will Come From Tyree’s Palette?
A new media baron is about to born on the Third Coast. His name is James Tyree. Tyree, 51, is chairman of Mesirow Financial and scheduled to be the next owner of the Chicago Sun-Times and its 58 suburban newspaper titles. "Media kingpins aren't what they used to be, but Tyree said he's not content with modest expectations," according to an article in the paper he's about to own. Tyree said he's convinced there's …
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Restrictions Apply
Big Dog Eat Child is a sketch comedy troupe from Alsip, Illinois. They're also the team that's responsible for the Water Werks commercial above. While the homage to SNL appears to be in jest, it's actually a real commercial for a real client with real boats for sale--a fact which makes this spot richer than most. …
Media Arts Is Content By Another Name
Alex Bogusky keeps bringin' it on his new blog-like thing and I keep saying, "Yep, right, uh huh." ...every day what we do becomes more like the movie and television business. For some of you the lines may have blurred between what you do and the publishing business. And if you are on the cutting edge you find yourself spending time harnessing games, industrial design, architecture and interactive apps to help build …
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100 Editorial Dumps Does Not A Killer Website Make
According to Brian Morrissey at Adweek, brands and their agencies can't produce enough content for the voracious machine, a fact which is leading them to look outside themselves for answers. AT&T turned to an outside firm called Associated Content -- a startup with a network of 300,000 freelance content creators -- to produce over 100 how-to articles. Topics range from setting up a wireless network and building a …
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