I like what American Express OPEN Forum contributor, Ivana Taylor, has to say about maximizing the utility of business-to-business websites. Your website is a huge budget-friendly untapped resource that you’ve been ignoring for too long. Maybe you haven’t had the time to invest or maybe you’re just convinced that your customers don’t use your website to make their buying decisions because your product is so …
Using Kegs As Canvases, What Will Pacifico Think Of Next?
Thanks to the inventive minds at Seattle-based Creature, Pacifico is always up to something. To help promote the brand's new On Tap availability, the agency cooked up an art project/travel series called "Adventures On Tap". "We had no itinerary and one purpose, to hand deliver the very first kegs of Pacifico." Damn, that's a nice line, and as someone with beer experience, I also appreciate the reach this …
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Your Facebook Page Needs You (To Up Your Investment)
As you may realize, Ad Age acquires much of its content from industry professionals who want to share their expertise and be credited for their contributions/achievements. Sometimes this results in some pretty thin pieces, other times it works out perfectly, as is the case with this new article about Facebook marketing from Michael Scissons, president-CEO of Syncapse. Scissons piece is loaded with suggestions for …
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Another Example of Brand As Producer
Format Perspective is a new documentary film about skating produced by Carhartt WIP, the rugged wear brand's European line extension. Here are three promotional spots for the film: Why another film about skating? Because European riders, graffiti writers, and MCs adopted the brand in the 1990s. A film about the scene is an acknowledgment of that fact and note of gratitude from the brand. One that …
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Brandvertainment On The Rise
A new survey from the Association of National Advertisers, finds that nearly two-thirds of client-side marketers—63 percent—plan to participate in branded entertainment projects in 2012. The top three reasons why client-side marketers are finding branded entertainment, a.k.a. "brandvertainment" beneficial: The ability to make a stronger emotional connection with the consumer (78 percent) The …
Cap’n Crunch Was Out To Sea, But He’s In Social Waters Now
MUKILTEO—Boeing's Future of Flight Museum is a rich setting for a gathering of social media marketing activists, advocates and practitioners diligently working to get their own projects off the ground at some of America's largest companies. Welcome to BlogWell, a half-day conference of social media case studies, presented by SocialMedia.org, a corporate membership organization and community for senior managers …
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Presentado por Kmart para la Mamá Latina Moderna
Meredith Hispanic Ventures--publisher of Ser Padres Espera, Ser Padres Bebé, Ser Padres, and Siempre Mujer--reaches over 1 in 4 Hispanic women in the U.S. at every critical life stage. So, who better to help Kmart develop an online content play? Working with Meredith Video Studios, Kmart is introducing Madres y Comadres, an eight-part original Spanish-language miniseries focused on two Hispanic mothers and the …
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Real Money For Fake News, No Joke
According to paidContent:UK, The Onion is carefully introducing a metered paywall for non-US visitors to its website. “America’s finest news source” has begun requiring a $2.95 monthly or $29.95 annual charge from non-U.S. visitors who want to read more than about five stories within 30 days. It’s a meter powered by RR Donnelley’s Press+ billing system, and the latest example of the model in use by NYTimes.com …
