Using Kegs As Canvases, What Will Pacifico Think Of Next?

Thanks to the inventive minds at Seattle-based Creature, Pacifico is always up to something.

To help promote the brand’s new On Tap availability, the agency cooked up an art project/travel series called “Adventures On Tap”.

“We had no itinerary and one purpose, to hand deliver the very first kegs of Pacifico.” Damn, that’s a nice line, and as someone with beer experience, I also appreciate the reach this idea has (all the way to five on-premise accounts).

Another interesting aspect of the campaign, executionally speaking, is the use of Facebook, versus a branded microsite, to deliver the program’s content. I don’t believe I’ve seen a blog on FB before.

Here’s some more content from the campaign:

Previously on AdPulp: Surfers Like Fresh Calamari And Pacifico Beer | A Fleet Of Beer Buses, Now That’s Lion Worthy | Spotlight on NW Creative: Pacifico Beer | Multimedia Storytelling And Adventure Travel In Pacifico’s DNA

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.