Using Kegs As Canvases, What Will Pacifico Think Of Next?

Thanks to the inventive minds at Seattle-based Creature, Pacifico is always up to something.

To help promote the brand’s new On Tap availability, the agency cooked up an art project/travel series called “Adventures On Tap”.

“We had no itinerary and one purpose, to hand deliver the very first kegs of Pacifico.” Damn, that’s a nice line, and as someone with beer experience, I also appreciate the reach this idea has (all the way to five on-premise accounts).

Another interesting aspect of the campaign, executionally speaking, is the use of Facebook, versus a branded microsite, to deliver the program’s content. I don’t believe I’ve seen a blog on FB before.

Here’s some more content from the campaign:

Previously on AdPulp: Surfers Like Fresh Calamari And Pacifico Beer | A Fleet Of Beer Buses, Now That’s Lion Worthy | Spotlight on NW Creative: Pacifico Beer | Multimedia Storytelling And Adventure Travel In Pacifico’s DNA



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.