Real Money For Fake News, No Joke

According to paidContent:UK, The Onion is carefully introducing a metered paywall for non-US visitors to its website.

“America’s finest news source” has begun requiring a $2.95 monthly or $29.95 annual charge from non-U.S. visitors who want to read more than about five stories within 30 days.

It’s a meter powered by RR Donnelley’s Press+ billing system, and the latest example of the model in use by and others.

“Like everyone else in publishing, we are constantly testing a mix of advertising and paid access,” The Onion chief technology officer Michael Greer tells paidContent.

“We are testing a meter internationally as readers in those markets are already used to paying directly for some (other) content, particularly in the UK where we have many readers.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.