Real Money For Fake News, No Joke

According to paidContent:UK, The Onion is carefully introducing a metered paywall for non-US visitors to its website.

“America’s finest news source” has begun requiring a $2.95 monthly or $29.95 annual charge from non-U.S. visitors who want to read more than about five stories within 30 days.

It’s a meter powered by RR Donnelley’s Press+ billing system, and the latest example of the model in use by and others.

“Like everyone else in publishing, we are constantly testing a mix of advertising and paid access,” The Onion chief technology officer Michael Greer tells paidContent.

“We are testing a meter internationally as readers in those markets are already used to paying directly for some (other) content, particularly in the UK where we have many readers.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.