According to paidContent:UK, The Onion is carefully introducing a metered paywall for non-US visitors to its website.
“America’s finest news source” has begun requiring a $2.95 monthly or $29.95 annual charge from non-U.S. visitors who want to read more than about five stories within 30 days.
It’s a meter powered by RR Donnelley’s Press+ billing system, and the latest example of the model in use by NYTimes.com and others.
“Like everyone else in publishing, we are constantly testing a mix of advertising and paid access,” The Onion chief technology officer Michael Greer tells paidContent.
“We are testing a meter internationally as readers in those markets are already used to paying directly for some (other) content, particularly in the UK where we have many readers.