Adpulp
Advertising News and Know-How
Are you a Tumblr? According to Fortune, Tumblr has gone from 2 billion pageviews a month to over 13 billion and from 1 billion total posts to more than 10 billion in the past year. In September, Tumblr also announced an $85 million dollar round of financing. So someone's a Tumblr. Mark Coatney is Media Evangelist for the company and he helps explain why the site is a success. News has become this …
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Here's Mother's (not Goodby's) new work for Chevy. It's a content play with an ad in the middle. Sort of like a jelly donut. In other American automotive industry news, Made in USA Foundation is taking Chrysler to task over advertisements depicting the Chrysler 300 as “Imported from Detroit.” The California-based group filed a false advertising claim in Federal Court yesterday. The luxury sedan is …
Tom Martin of Converse Digital traveled to Cleveland, Ohio last month in order to attend the first Content Marketing World conference. According to his report in Ad Age, he was one of the few agency execs to show his face there, despite a good turn out from client organizations. Over beers after the opening night, I ran an informal focus group of presenters. The social media consultant Jay Baer had the best …
Marriott International’s world-class luxury brand, JW Marriott, has launched a new in-room lifestyle publication, JWM magazine, exclusively for guests of JW Marriott hotels and resorts. The quarterly publication caters to its consummate, well-traveled guests with editorial content that reflects their three greatest points of passion – culinary, culture and personal well-being. Mitzi Gaskins, vice president, …
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YouTube wants to be more like a television network. And the Google-owned company has been throwing money at content producers in Hollywood and elsewhere to get themselves there. According to The Wall Street Journal, YouTube is putting up more than $100 million in cash advances to develop original content that will run on one of 20 or so "channels" dedicated to categories like food, comedy, health and news. …
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I'm speaking at Geekend Roadshow/DMA2011 in Boston tomorrow afternoon. At the end of my talk on "Paid Content in 2012 and Beyond" I will ask the content marketers in the room to create an editorial calendar. According to Ad Age, some marketers are already doing so. Mercedes Benz, Nestle Purina and Weight Watchers, are all using editorial calendars to organize where and how they distribute content over …
Every company is a media company. According to The New York Times, Toyota's Scion brand is taking the EC=MC equation seriously. Scion is acting very much like a record label, sponsoring a full campaign of record releases, videos and tour support for about 20 acts. Incidentally, it's the exact thing I asked RJR's Camel brand to do a number of years ago, but I digress... Scion, unlike Camel, is also actively …
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"New York is a stage that we're all part of," says The Chairman. This inclusive language is courtesy of Leo Burnett, a stalwart, but new arrival in The City. According to The New York Times, Burnett/New York is promoting itself with a consumer-generated content campaign called New York Writes Itself. New York Writes Itself is a signal that Burnett wants “to come into a new market as an advertising …
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