Inspired Advertising Is Born of the Streets

“New York is a stage that we’re all part of,” says The Chairman.

This inclusive language is courtesy of Leo Burnett, a stalwart, but new arrival in The City.

According to The New York Times, Burnett/New York is promoting itself with a consumer-generated content campaign called New York Writes Itself.

New York Writes Itself is a signal that Burnett wants “to come into a new market as an advertising agency with something different,” said Tom Flanagan, managing director of Leo Burnett New York.

“In our industry, we always talk about ourselves,” he added. “We wanted to listen before we started talking.”

The idea for New York Writes Itself was developed by two creative directors at Leo Burnett New York, Michael Canning and Kieran Antill.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.