When American Cars Aren’t Really American, Americana Docudramas Probably Are Not The Way To Go

Here’s Mother’s (not Goodby’s) new work for Chevy.

It’s a content play with an ad in the middle. Sort of like a jelly donut.

In other American automotive industry news, Made in USA Foundation is taking Chrysler to task over advertisements depicting the Chrysler 300 as “Imported from Detroit.” The California-based group filed a false advertising claim in Federal Court yesterday.

The luxury sedan is assembled in Brampton, Ont.

The pro-America line was shaped at Wieden+Kennedy in Portland, Oregon.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.