When American Cars Aren’t Really American, Americana Docudramas Probably Are Not The Way To Go

Here’s Mother’s (not Goodby’s) new work for Chevy.

It’s a content play with an ad in the middle. Sort of like a jelly donut.

In other American automotive industry news, Made in USA Foundation is taking Chrysler to task over advertisements depicting the Chrysler 300 as “Imported from Detroit.” The California-based group filed a false advertising claim in Federal Court yesterday.

The luxury sedan is assembled in Brampton, Ont.

The pro-America line was shaped at Wieden+Kennedy in Portland, Oregon.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.