Producing Mass Quantities of Content Might Be The New Normal

I’ve been working on lots of little assignments for one of my clients these days. Greeting cards, web videos, blog posts, that sort of thin. Are all these bits of content adding up to a successful career, or a successful brand? Well, I’m not sure. But it appears to be the future of advertising. We […]

BBDO/NY Rolls Film, Presents GE’s Technology As A Service To Humanity

David Lubars is Chief Creative Officer of BBDO in New York. Therefore, it is safe to conclude BBDO/NY will consistently make beautiful work. Shot documentary-style by Greenpoint Pictures’ directorial duo The Hudson Dusters, the films capture real, inspirational stories from places around the globe where GE technology is truly making a difference. The films are […]

Digitas LBi Applies BuzzFeed’s Content Formula To Client Problems

Agencies active in the content game are making progress. They’ve moved away from the “every company is a media company” fallacy to a better place. One thing we know for sure, every company is NOT a media company, especially not every advertising agency nor the marketers they support. Yet, the need for compelling brand-building media […]

Daily Candy No Longer Sweet

You can’t read a media brand by its cover. For instance, Daily Candy looks like an incredibly healthy site. But its owner, NBC Universal, is not pleased with the numbers. So displeased are the suits that they decided to pull the plug on Daily Candy and Television Without Pity. According to Variety, Comcast bought DailyCandy […]

Time Has Come Today

After nine years and two months on the ad blogging mound, it is time to hang up my cleats. If you’ve become hopelessly addicted to AdPulp content over the years, please forgive me. In all seriousness though, thanks for helping to make this one hell of a ride. The daily writing practice has been great […]

Find Your Inner Producer — Make Great Things Happen

Ideas are a dime a dozen. Talented people have great ideas all the time. It’s the ability to act on the ideas and turn them into tangible works of art and/or commerce that separates the pros from the All Pros. This is one reason the meme “Every company is a media company” makes sense. Media […]

Brand Publishing Is The New New Content Marketing

New York City, sometimes I wonder why I am so far away from you. I am invited to countless industry events in Manhattan, and have been for years, but AdPulp’s travel budget is exactly zero. So, I do appreciate BtoB and Online Media Daily sending reporters to the Rise of Brand Journalism conference at Forbes […]

Rapper Does Magic Trick, Turns Old Man Pants Into Something Sexier

Dockers Alpha Khaki line is for young bucks with style, which helps explain this click-to-buy video featuring British hip-hop artist Tinie Tempah wearing Dockers. The fact that this content-meets-celebrity-endorsement is underscored by a song called “Don’t Sell Out,” now that I can’t explain. “We wanted to blend art, content and commerce to create a video […]