Content marketing in a B2B context isn't as sexy as launching a new show on cable, making a glossy magazine, or cutting a record, but it can be entertaining and informative to a broad audience, nevertheless. Take the Free Press online newsroom from Intel. Social Media Today calls it a "leading example of not only how to integrate social media but also how to create content aimed at more than just …
Coke Zero Pops The Lid On Open Source Advertising
Dr. Pepper was once the soda brand orchestrating elaborate dance numbers. Today, Coke Zero that has people dancing in a campaign from Ogilvy & Mather Paris and the brand's community of "doers and believers." Witness "The Toe Tappy," a new side-to-side toe-tapping dance created by American street dancer Joey “Knucklehead” Turman. With Coke Zero's help, The Toe Tappy -- the initial outcome of the brand's …
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Is AdPulp Satisfying Your Needs?
If I posted this article a year ago, or better yet, several years ago, more people would have read it than will read it today. Are we losing our touch? That's for you to say, but I don't believe that's the problem. Instead it's likely a combination of things, starting with the fact that the novelty has worn off. Ad blogs are no longer new, and they're not exactly exciting. Some ad blogs have worked to bring …
Am I A Reader Or A Statistically Significant Result?
How many cups of coffee do you drink every day? Are you a dog owner? What do you like most about going to a movie theater? Don't be shy. Inquiring minds at The Google want to know, and they are now paying publishers like Adweek, The New York Daily News and the Texas Tribune, $.05 each time you volunteer an answer. It is hard to blame the cash hungry digital publishers from trying this new …
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Project Runway Meets Mad Max
House music, elaborate costumes and the high desert. Someone's been to Burning Man. What was that? A new music video from Swedish House Mafia? Or a long-form ad from TBWA/Chiat/Day meant to sell Sweden's favorite vodka mixed with grapefruit juice? I have to say, I've never seen such an elaborate effort to promote the Greyhound, a drink I enjoy when miles from the nearest dive bar. Of course, the use of …
Storytelling Isn’t Journalism. And Brands Don’t Need To Tell The Truth.
If you've followed the news lately, then you've seen theater performer Mike Daisey on the defensive after the revelation that he fudged the truth about his experiences visiting Apple supplier Foxconn's plants in Shenzhen, China. Most notably, This American Life issued a retraction after featuring Daisey. The show's host and producers didn't feel that Daisey's account lived up to their journalistic …
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American Hipster, Only On YouTube
Hooray, American Hipster is coming. I say this with no mockery in my voice, for as much as I enjoyed Portlandia's pointy skewers of the self-important, the show lost some of its bite in season two. Ergo, we must seek other commentaries on the vacuousness of our time. American Hipster is part of YouTube's new $100 mil original programming venture. Starting next Monday, three episodes weekly -- …
For These Rugby Stars, Music Is Crack-Dusted Wheaties
What kind of music do your favorite Kiwi rugby players listen to before a big match? adidas has the answers, and with help from iris worldwide, is presenting them in an integrated campaign featuring players from Investec Super Rugby, "the finest provincial rugby competition in the world." Visitors to the campaign microsite can listen to the tracks online, with New Zealand fans able to download free …
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