Adpulp
Advertising News and Know-How
I hadn't noticed it until now, but each week, my Fantasy Football team gets a nice matchup recap. Like this one: I have to admit, it's very cool. And creepy at the same time. A company called Automated Insights teamed up with Yahoo! this year to do this for each Fantasy Football game. That's millions of recaps. While this recap relies heavily on statistics to weave the story, the writing is quite …
Continue Reading about Automated Writing Will Either Replace Us Or Push Us To Do Better →
Every company is a media company, Coke more so than others. According to The New York Times, Coca-Cola is now an investor in Spotify, to the tune of $10 million. Why would a beverage company join Fidelity Investments and Goldman Sachs in this latest round of funding for a streaming media company struggling to turn a profit? "Why not?" is the better question. Coke enjoys a market capitalization of $162 billion, …
Continue Reading about Coke Invests In Global Media Platform, Makes Its Own Media On The Side →
Rob Schwartz of TBWA has seen the future of advertising and it is deeply interactive and personal. From his report in Forbes: The Tomorrow Awards were chock-a-block full of good Social ideas. One that impressed me was the Nike Social Response Lab. The Response Lab was a grand community conversation on social media featuring a team of illustrators, designers, and animators in one place who were able to …
Continue Reading about To Remain Or Become Relevant, Create Better Brand Experiences →
Sarah Lacy, founder and editor-in-chief of PandoDaily, suggests that long-form journalism is back in vogue. She also suggest there's a supply problem, and that companies like BuzzFeed and Tumblr -- both of which recently announced new long-form content initiatives -- may have trouble finding writers with the skills and background necessary to produce New Yorker-quality prose. "Readers will only read long …
Continue Reading about New Breed of Online Pubs Desperately Seeking Heady Prose Stylists →
Austrian daredevil, Felix Baumgartner, successfully jumped from a balloon hovering 128,000 feet above Roswell, New Mexico today. After cartwheeling through the stratosphere for a time, Baumgartner gained control of his trajectory and proceeded to make a safe landing. The nail-biting event aired on live 40 television networks in 50 countries and the live feed was streamed by 130 digital partners on the …
Continue Reading about Nail Biters of the World Unite Around Real Life Space Drama →
There are 2,000 people, many from prominent client organizations, currently gathered in Orlando for the 2012 Association of National Advertisers’ Masters of Marketing conference. One client-side marketer of note, Kimberly Kadlec of Johnson & Johnson, said from the stage today, "We are responsible to connect with people in ways that are instructive and not disruptive." That's somewhat disruptive, to my mind. …
Continue Reading about J&J Continues To Meet Its Customers At Common Points of Interest →
Today, we must ask ourselves what is the difference between content and a commercial? Some say that content is everything, thus the innards or makings of a commercial. Though technically that is true, I don't define content that way. In a marketing context, content is the long-form narrative thread that customers connect with because it is enriching to do so. Here, let's use Expedia's "Find Yours" campaign …
Continue Reading about Find Your Way To Tolerance And Other Wonderful Places →
When I worked for BFG Communications, we put hundreds of bands on stage for Camel every year, and it was my job to extend the event marketing opportunity to the web via content capture from the events. We had tons of ideas on how to grow this integrated/relationship marketing loop, and do more for the bands and for the brand's best customers. One of the things I used to push for was the need to provide something …
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