• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

Adpulp

The Chronicle of Bright Ideas

  • About
  • Featured Creative
  • Ad People
  • Content
  • Social Media
  • Political Advertising
  • Media Trends
  • Contact

Look Ma, We’re On TV

September 27, 2012 By David Burn

When I worked for BFG Communications, we put hundreds of bands on stage for Camel every year, and it was my job to extend the event marketing opportunity to the web via content capture from the events. We had tons of ideas on how to grow this integrated/relationship marketing loop, and do more for the bands and for the brand’s best customers.

One of the things I used to push for was the need to provide something to the bands that they couldn’t achieve on their own. Like a one-record deal with a top notch producer. I didn’t see this happen at BFG, but J Barbush, VP and director of creative social media at RPA in Santa Monica, undertands well how this works.

Thanks to the efforts of Barbush, his team at RPA and Honda, San Fernando Valley-based Indie band Monsters Calling Home didn’t score record deal, but they did earn a special musical guest spot on “Jimmy Kimmel Live” last Wednesday.

How did they earn this amazing exposure to a national audience? The band shot a music video inside their Honda vehicles and someone at RPA took note. According to Clickz, Barbush had a passion for finding authentic, regular people that can become a spokespeople of sorts for the brand.

“Once you go in the direction where you fake it, there’s no going back. It’s like you’re done, you lost it,” Barbush says. “With social media there’s an expectation there of truth and giving something that feels real… It’s a little too touchy-feely for regular advertising metrics to quantify.”

Related

Comments

comments

Filed Under: Content, Music In Ads, Social Media

About David Burn

Co-founder and editor of Adpulp. David wrote his first ad for a political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is a copywriter and creative director in Austin, Texas.

Primary Sidebar

About

The Chronicle of Bright Ideas.

Edited by David Burn in Austin, Texas.

“World’s greatest ad blog.” –Vinny Warren

See our About page for more.

Navigate by Topic

Sponsors

Breaking News

  • YETI Presents Derrick Begay, Navajo Cowboy February 15, 2019
  • The Answer to Your Protein Problems? Lean Meat February 14, 2019
  • Prepare To Lift Your Cognitive Ceiling February 13, 2019
  • “Savvy” Looks at Society’s Fakeness, and Advertising Looks Good In Comparison February 7, 2019
  • Become A Premium Sponsor and Captivate The Adverati February 5, 2019
  • Can We Quit All the Quitting, Already? February 5, 2019
  • Senioritis or Reggaemylitis? February 4, 2019
  • Hulu Makes It Clear: Reagan’s “Morning in America” Is Over February 4, 2019
  • Super Bowl Advertisers Guarantee the Game Will Be More Entertaining February 3, 2019
  • Freelancers Work The Creative Problem, Sometimes Fail To Avoid Their Own Problems February 2, 2019
  • Catching Up with Bart Cleveland: Art Director, Mentor and Entrepreneur January 31, 2019
  • What’s Playing Between Plays On Sunday January 30, 2019

Get Adpulp in Your Inbox

Receive an email notification when we publish a new article.

Connect

Follow Us on FacebookFollow Us on TwitterFollow Us on YouTubeFollow Us on E-mailFollow Us on RSSFollow Us on LinkedIn

Footer

What People Are Reading

  • YETI Presents Derrick Begay, Navajo Cowboy
    YETI Presents Derrick Begay, Navajo Cowboy
  • Need New Answers to Old Communications Problems? Head to the Woodshed
    Need New Answers to Old Communications Problems? Head to the Woodshed
  • Aftermarket Mods Take The 2019 RAM 1500 To Incredible New Places
    Aftermarket Mods Take The 2019 RAM 1500 To Incredible New Places
  • Prepare To Lift Your Cognitive Ceiling
    Prepare To Lift Your Cognitive Ceiling
  • The Danish Way: Probably Perfect Pilsners In Sustainable Packaging
    The Danish Way: Probably Perfect Pilsners In Sustainable Packaging

Search the Site

Hours & Info

Off Madison
[email protected]
Always on.