Adpulp
Advertising News and Know-How
People become bloggers on a whim. Yet, sometimes one's whim is more like a bolt of inspiration. Such is the case for fashion blogger turned media entrepreneur, Geri Hirsch. Hirsch created a fashion blog, because i'm addicted, and ran it as a side-project. But she also used the blog's popularity to propel herself forward. According to Ad Age, when Hirsch wanted to pivot and work fulltime on Leaf.tv -- a series of …
Continue Reading about Geri Hirsch’s Fashion Blog A Gateway To Bigger Things →
DICK’S Sporting Goods, in partnership with Greenpoint Pictures and Anomaly, have created a video series featuring 13 online vignettes focused on what motivates a person to run. You can view the entire collection of stories at DSG.com/RUNFOR. …
Jaron Lanier, author of Who Owns The Future?, asserts that the rise of digital networks led our economy into recession and decimated the middle class. Looking forward, he says it is time for ordinary people to be rewarded for what they do and share on the web. In an interview with Nieman Lab, Lanier argues: If you have universal backlinks, you have a basis for micropayments from somebody’s …
Continue Reading about Transition To The Modern World, Give Markets A Chance →
I've written before about a company called Automated Insights and their "written" fantasy football recaps and other content. Now, they're broadening their reach with the launch of Site AI, a new service that summarizes web analytics and site stats using reports written to simulate everyday language. This could mark an interesting turning point in our use of data, charts, dashboards, and infographics and …
Continue Reading about Site AI Aims To Bring Big Interpretation To Big Data →
On this week's edition of The BeanCast -- the best podcast about Marketing on the air -- I claim that "Native Advertising" is the dumbest term that I've ever heard. And it is, but even worse than the term itself is the fuzzy thinking behind it. It's no wonder that no one even knows what it means, much less how, when or why to execute a Native campaign. Rebecca Lieb an analyst for Altimeter Group, writing for …
Continue Reading about No Need To Hide, Just Make Advertising And/Or Content Worth Showcasing →
We all know what a mess digital advertising is. There are privacy concerns, ad blockers and quacks in every direction offering their innovative new solutions that are far from it. The good news is brands can play effectively in the people's sandbox -- provided they learn to play a different game, a game with new rules. Banner ads and YouTube videos are print and broadcast constructs, respectively. The …
Continue Reading about Are Digital Services The New Ideal? →
As the news business implodes and content marketing explodes, journalists are migrating to advertising. But which journalists? The hard-nosed gumshoes who seek truth at all costs, or the milquetoast pseudo reporters who do and write what they're told? Brett Arends, writing for Market Watch, reflects on what kind of personalities work(ed) best in news. Do you want to know what kind of person makes the best …
Continue Reading about Hey Buddy, Your Personality Is Showing →
What has Twitter unleashed with its new video platform, Vine? For one, instructional video now comes in six-second bites, care of Lowe's, BBDO New York and director/photgrapher Meagan Cignoli. Here's another tutorial from Lowe's, also in six second frames meant to be digested on Twitter. And here's a non-branded Vine from Ms. Cignoli, an artist busy exploring what the platform offers. …
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