Most people in advertising love Wieden + Kennedy. Most people in advertising love Starbucks. Apparently, the two don't feel the love for each other. Ad Age has the scoop: "Wieden always felt like it was a one-way relationship," said an executive familiar with the matter. "They felt like they presented a way to drive the brand forward, and Starbucks wasn't receptive." The agency wouldn't comment beyond its statement …
Payola
Ad Age knows how to start Monday off with a bang. The trade mag looked at figures from 100 companies that disclosed CMO-level compensation and determined that their average compensation was $1.5 million in 2007. About one-fourth of that came from salary ($358,000); bonus, perks and non-equity incentive pay made up another fourth ($360,000). The rest ($767,000) came from stock options and stock awards. Dell's Chief …
You Have To See Yourself Before You Can Laugh At Yourself
The Good Client And The Bad Client
Over at Small Agency Diary, Phil Johnson of PJA Advertising & Marketing tackles the topic of why good clients are good and bad clients are bad. I've always heard agency people complain about clients who treat them badly. My attitude has been "Why should we get special treatment?" Have you ever watched a tenure battle in academia, or a turf battle in a multibillion-dollar corporation? How about the Democratic primary? …
ROI Or Else
Ad Age is looking at agency business growth from an employment perspective. Meanwhile, Adweek is reporting that Chief Marketing Officers have a bug up their asses. Get ready to defend. In the coming year, nearly half of marketers plan to fire at least one of their agencies and change direction, according to the second annual forecast to be released today by the CMO Council. The survey of 825 chief marketing officers …
Calling Out A Pesky Potential Client
I've received, as I'm sure most people have, my share of form rejection letters. Plus, I keep a good mental record of anybody who's ever blown me off or shown me less than professional courtesy. Over at Ad Age's Small Agency Diary, Peter Madden reports on one new business RFP and the rejection thereof: The big deal was how this company, Cricket Wireless, a subsidiary of LEAP Communications, handled showing us the …
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Mute Buttons Collar The Truth
Joe The Peacock is funny. And when someone funny is forced to endure mindless babble on a conference call, they tend to a) pass out, or b) make a note of it. Joe The Peacock made note of it. Here are some of the things he thought, but could not say (without the invention of a mute button) on a recent call. God, I wish I'd been paying attention in college when they went over the definition of "synergistic" in English …
The Struggle To Improve Creative
The Wall Street Journal is reporting that P&G and J&J are pushing for tighter integration between agency disciplines, particularly media planning and creative. Johnson & Johnson has joined a growing list of marketers who are dissatisfied with the way advertising firms are structured, and it is calling for more collaboration between the people who do the consumer research and the people who actually create the …
“I Don’t Have PDF. Can You Send It In Word?”
If you regularly present creative remotely on a conference line, this audio file is for you. Enjoy! [via Advergirl] …
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