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Advertising News and Know-How
By David Burn
We all know how clients can up and split. Well, the same is true for new and ambitious groups lodged within an old school New York agency. According to Ad Age, McCann Worldgroup is launching a tech unit called Split to create a new revenue stream for holding company Interpublic Group of Cos. Split is an all-in-one intellectual-property incubator, developer and digital creative shop; the 30-person global staff …
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By David Burn
The Danish philosopher Søren Kierkegaard wrote, "Concepts, like individuals, have their histories and are just as incapable of withstanding the ravages of time as are individuals." Consultant and Friend of AdPulp, Tom Asacker, believes the concept of branding is one such construct that the winds and rain of modern communication are slowly wearing down. In a thought piece available as a PDF from his site, Asacker …
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By David Burn
"If you express yourself on the internet, what you say will be copied, mashed up, anonymized, analyzed, and turned into bricks in someone else's fortress to support an advertising scheme," says Jaron Lanier, author and a pioneer in the development of virtual reality. In his new book, You Are Not A Gadget, Lanier argues for individual achievement and against collective "wisdom." For instance, according to The New …
By David Burn
Designer Bruce Mau has a site one can spend quality time on--as it should be. I found this compilation of TV interviews there and much more. His "Incomplete Manifesto For Growth" (found on his site) is a wonderful document. Here's but one Mauian prescription: 40. Avoid fields. Jump fences. Disciplinary boundaries and regulatory regimes are attempts to control the wilding of creative life. They are often …
By David Burn
Introduced yesterday, the much awaited Google phone, known as Nexus One is now available directly from the search giant's site. It's $179 with a two-year data plan from T-Mobile or $529 unlocked. According to The New York Times, Google is "dipping its toes in the direct retailing business not to reap profits from the sale of phones but to broaden the availability of handsets running its Android software." "There is …
By David Burn
Cartoonist, author and blogger Hugh MacLeod is selling South African Wine in West Texas. Why? Because that's what passionistas do. MacLeod also believes it's a good idea to have an "evil plan." Sooner or later you're going to have to explain to your friends and family EXACTLY why you decided to quit your stable 401K job and go off on some long-term ACT OF LUNACY i.e. your EVIL PLAN. I don't know what exactly …
By David Burn
People have flaws, but sometimes flaws are beautiful. That's the message Tara Hunt is putting out. We love people who represent the ideal, the perfect, the imperfectly perfect, the happy, the successful, the amazing, positive, go-for-it, wa-hoo in life. And I'm not saying those people don't exist. They just don't exist as much as we think they exist because there are so many bloomin' personal brands out there that …
By David Burn
Tom Asacker reminds us that Peter Drucker wrote, "The aim of marketing is to make selling superfluous." Asacker adds to Drucker's bass line, "the purpose of marketing is to create and keep customers while making selling superfluous." Great stuff, but how does a brand actually go about "making selling superfluous?" Asacker has an answer: Be a bold and creative force in the lives of your customers, community and …
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