Where Are Your Passions Leading?

Cartoonist, author and blogger Hugh MacLeod is selling South African Wine in West Texas. Why? Because that’s what passionistas do.

MacLeod also believes it’s a good idea to have an “evil plan.”

Soo­ner or later you’re going to have to explain to your friends and family EXACTLY why you deci­ded to quit your sta­ble 401K job and go off on some long-term ACT OF LUNACY i.e. your EVIL PLAN.
I don’t know what exactly you’ll tell them. I do know, howe­ver, that somewhere in the back of your mind will be a fee­ling that you have something you want to give to the world, something that you haven’t given yet, something the world needs but doesn’t quite know it yet.

I might add that it’s even better to have evil plans (plural), so if one evil plan doesn’t work out, there are other, equally evil options are on the table.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.