With Lux Shampoo, Unilever is striving to make beauty available to all women. To achieve their mission, the global packaged goods concern is turning to the star power of Catherine Zeta-Jones in a Hollywood-like production. According to Brand Republic, the short, "Alchemist," was created by JWT from an original screenplay by Jeffrey Caine, who also wrote the screenplay for James Bond film "GoldenEye" and thriller …
Diet Coke Heads Down Warwick Avenue
Like other famous white girls from the British Isles, Aimeé Ann Duffy is a retro soul singer whose songs take one to another place and time. What place and time the above advert represents is hard to say. Could be 1972, could be tomorrow. Maybe that's the point. Self-discovery is eternal and Diet Coke is there for you whatever phase you're presently experiencing. [via Jack and Tom] …
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Contemporary Artists Cover An Advertising Classic
Cotton Inc. is reintroducing a song from 1989, "The Fabric of Our Lives," that served through the 1990s as a jingle in commercials for clothing and home furnishings made from cotton. The jingle comes back this week in a campaign from DDB/New York. To make sure the cotton jingle "is relevant to a new audience," said Cassandra Anderson, creative director at DDB, it is being performed by contemporary musicians like …
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Lindsay, Is That You?
[via BuzzFeed] …
Sweet Noise From The Urban Jungle
I remember the first spec ad I ever had designed by a professional. It was for Banana Republic and the headline read, "Clothes for the Urban Jungle." It looked good, but it didn't work hard enough as an ad. According to Ad Age, The Gap-owned brand is still working that basic theme, but they're adding music to the mix in effort to "project metropolitan diversity with a mix of rock, pop-folk, classical and jazz …
Celebs Offend Someone, Somewhere, Somehow
ESPN pulled this spot from the airwaves after gay rights advocates complained that it's homophobic. In other celebrity endorsement news, Ashley Judd who hails from Kentucky where no wolves live, gets up in Gov. Palin's face on behalf of Defenders of Wildlife. Watch: I found both spots on Adfreak. Flame throwers are starting to heat up in response to the wolf commercial. One reader asks, "is everyone in NY such …
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Kellogg’s Is Square
The President of the United States smoked pot when he was young. As have most Americans. So it's NO SURPRISE that super swimmer, Michael Phelps, would take a chill from his demanding schedule of swimming, working out and public appearances to hit the pipe. There's this concept that he upset people, the the Phelpsian public has lost faith. That's absurd. Speaking of absurdity, Kellogg's can't hang with the news. …
May You Stay Forever Young With Pepsi
On behalf of Pepsi, Bob Dylan and Will.I.Am of the Black Eyed Peas worked up bumpin' new rendition of Dylan's classic, "Forever Young." Look for the full song to appear on iTunes soon. Hopefully, the iTunes rendition comes without the tag, "every generation refreshes the world." …
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