Kellogg’s Is Square

The President of the United States smoked pot when he was young. As have most Americans. So it’s NO SURPRISE that super swimmer, Michael Phelps, would take a chill from his demanding schedule of swimming, working out and public appearances to hit the pipe.
There’s this concept that he upset people, the the Phelpsian public has lost faith. That’s absurd. Speaking of absurdity, Kellogg’s can’t hang with the news. According to AdAge, The Wall Street Journal and Gawker, the cereal brand is parting ways with the box top wonder.
Gawker’s Own Thomas asks, “Has any brand ever been more out of touch with its customers?” His point is that Corn Flakes are perfect munchie food.
But there’s a more serious point to all of this. Pot is caught up in our own not so little culture war. This is a new day in America. If we can end red and blue state divisiveness, we can end the stoner v. jock divisiveness too.
[UPDATE 2/7/09] According to AdAge, Subway is sticking by the gold medal man. “Like most Americans, and like Michael Phelps himself, we were disappointed in his behavior,” Subway said in a statement. “Also like most Americans, we accept his apology. Moving forward, he remains in our plans.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.