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Advertising News and Know-How
To help Nike Running UK engage with an aspirational young female audience, AKQA created a short film ‘Music Runs Ellie’ which launched today as part of a wider social media campaign for Nike+. Ellie Goulding, who has just finished a sold out tour of the US, managed to fit time into her hectic schedule to train for Run to the Beat, powered by Nike+, London’s Music Half Marathon which took place on September 25, …
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I'll admit, I don't watch "Two and a Half Men" and I only peripherally know about Ashton Kutcher's many investments and participation in new media ventures. But if you're a viewer, you might have noticed them. The Washington Post has more: Kutcher is reprising the pretty-but-several-sandwiches-short-of-a-picnic shtick that made him a household name on Fox’s old sitcom “That ’70s Show.” Now, he’s playing Web …
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Chipotle is committed to sustainable farming. Willie Nelson is committed to sustainable farming. So it makes sense to feature Nelson covering Coldplay in this new stop-motion animated short film called “Back to the Start” that depicts a farmer’s journey to sustainable farming. The two-minute film will appear on nearly 5,700 movie theater screens in advance of feature films. It can also be viewed online at …
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The National September 11 Memorial & Museum, in conjunction with the Ad Council, is launching a public service advertising campaign asking citizens to “honor, remember and reunite” for the 10th anniversary of the attack by donating to or visiting the Memorial. The Memorial will be dedicated on Sept. 11, 2011 and it opens to the general public the following day, Sept. 12, 2011. …
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Skiver Advertising in Newport Beach, Calif. specializes in helping spirits brands perfect their messaging. For example, the agency works with PAU Maui Vodka, a super premium vodka distilled from pineapples and made in Hawaii. PAU Maui costs $89.99 a bottle, so Skiver introduced the brand at fashion shows, placed ads in golf publications and provided bottles in Emmy gift suites to get celebs sipping and …
Rock stars love the money from a corporate gig, but they often prefer to play the show in relative privacy, far from the spotlight. But not TV on the Radio. This band with a media-friendly name, climbed up on a Heineken Light billboard in Manhattan last week and played a short show that received minimal advance publicity. According to Adweek, "the billboard, under normal circumstances a totally banal piece of …
Smirnoff, the world’s No. 1 vodka, is partnering with Madonna, the world's No. 1 celebrity chameleon and endurance athlete, in a partnership that kicks off with an international contest to find the best dancer in the world to join her next tour. To enter, hopefuls must submit a 60-second dance video between August 18, 2011 and October 10, 2011 to Smirnoff.com. Semi-finalists will be flown to audition in front …
Continue Reading about Do You Have The Moves To Join The Material Girl On Stage? →
Deion Sanders can fly. No, really. Agency: Grey/NY …
Continue Reading about When Life Brings You Deion Sanders, You Make Him The DIRECTV Fairy →
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