Adpulp
Advertising News and Know-How
By David Burn
Most of the ad people visiting Austin for SXSW have made their way back to New York City, L.A. and every other corner of Adlandia. But not all. Some are staying behind, as I used to do, for SXSW's Film and Music Conferences. Brent Grulke, creative director at SXSW, told Fortune, that big companies have taken on a larger, more direct role in the music industry. "What really kind of blows my mind is how enormous …
Continue Reading about Hi, I’m A Copywriter And An A&R Guy…Your Band Sounds Great →
By David Burn
Kenny Powers may be a washed up minor league baseball player on TV, but on YouTube, Powers runs K-Swiss. In fact, he's the Mother F-ing CEO, a.k.a. MFCEO. Here he is making fun of the late Steve Jobs (not safe for work, for fuck's sake): You might be wondering how 72andSunny ever sold their client, K-Swiss, on such a foul-mouthed, ill-mannered spokesperson (played my actor Danny McBride). Wired thinks …
By David Burn
Specific Media and Justin Timberlake picked up MySpace last June from News Corp. for just $35 million. News Corp., of course, paid $580 million for the site in 2005 before running it aground. Now MySpace is growing again and the new owners have something to cheer about. According to CBS News and The New York Times, MySpace has added one million new members since December, when the company unveiled its revamped …
By David Burn
It has been said that talented young people have little motivation to join the ad business today. Naturally, that is a steaming pile of horse shit. For one, you could find yourself at 72andSunny working on Hardee's/Carl's Jr. and "giving young hungry guys what they want." Or you could be working at TeamOne, dreaming up an idea for Lexus that focuses on the challenges presented by Tori Praver's curves. …
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By David Burn
Indie rock and the Super Bowl? Thanks to Chevy and Goodby Silverstein & Partners, they do indeed mix. OK Go set up over 1000 instruments spread out over two miles of desert near Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of "Needing/Getting," singing as they played the instrument array with the car. "Car …
By David Burn
In the United States of America, 7,000 high school students drop out every school day, which translates to one every 26 seconds. That's a crime and our future is the victim. To raise awareness about the dropout prevention issue and connect people to actions they can take to make a difference, the U.S. Army and the Ad Council today unveiled a new a new television public service announcement featuring NBA All-Star …
Continue Reading about LeBron Puts Finger In Educational Dike →
By David Burn
Here's your chance to compete with Charles Barkley. The NBA legend has gained 100 pounds since his playing days, but he's reversing that trend with the help of Weight Watchers. I like this B-roll, as well: According to Marketing Daily, men’s weight-loss efforts account for roughly 15% of the overall market, or $9.3 billion. In related news, Nutrisystem has hired Terry Bradshaw as its …
Continue Reading about Sir Charles Is Counting Calories with Weight Watchers →
By David Burn
Will Ferrell is in touch with the red-blooded American man in a way few "Hollywood phonies" are. That's why these Ricky Bobby-like ads for Old Milwaukee are jokes of the serious kind. According to Adweek, "Will Ferrell approached Old Milwaukee about creating ads because he's a big fan of the brand." I question if that's the way this deal went down, but no doubt it's a sweet deal for Old Milwaukee. …
Continue Reading about Need Better Beer Advertising? Will Ferrell Provides →
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