Blades, Go F-ing Buy Them

Kenny Powers may be a washed up minor league baseball player on TV, but on YouTube, Powers runs K-Swiss. In fact, he’s the Mother F-ing CEO, a.k.a. MFCEO.

Here he is making fun of the late Steve Jobs (not safe for work, for fuck’s sake):

You might be wondering how 72andSunny ever sold their client, K-Swiss, on such a foul-mouthed, ill-mannered spokesperson (played my actor Danny McBride).

Wired thinks it “could be the paradigm shift in advertising we didn’t know we were waiting for.” I don’t know about that, but it is a feather in the agency’s hat that they convinced K-Swiss to let Kenny Powers stay in his HBO-conceived and developed character. To clip Powers’ balls and put a muzzle on him is to render him useless.

By the way, K-Swiss does have safe-for-work advertising, as well.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.