Blades, Go F-ing Buy Them

Kenny Powers may be a washed up minor league baseball player on TV, but on YouTube, Powers runs K-Swiss. In fact, he’s the Mother F-ing CEO, a.k.a. MFCEO.

Here he is making fun of the late Steve Jobs (not safe for work, for fuck’s sake):

You might be wondering how 72andSunny ever sold their client, K-Swiss, on such a foul-mouthed, ill-mannered spokesperson (played my actor Danny McBride).

Wired thinks it “could be the paradigm shift in advertising we didn’t know we were waiting for.” I don’t know about that, but it is a feather in the agency’s hat that they convinced K-Swiss to let Kenny Powers stay in his HBO-conceived and developed character. To clip Powers’ balls and put a muzzle on him is to render him useless.

By the way, K-Swiss does have safe-for-work advertising, as well.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.