Rock stars love the money from a corporate gig, but they often prefer to play the show in relative privacy, far from the spotlight. But not TV on the Radio. This band with a media-friendly name, climbed up on a Heineken Light billboard in Manhattan last week and played a short show that received minimal advance publicity. According to Adweek, "the billboard, under normal circumstances a totally banal piece of …
Do You Have The Moves To Join The Material Girl On Stage?
Smirnoff, the world’s No. 1 vodka, is partnering with Madonna, the world's No. 1 celebrity chameleon and endurance athlete, in a partnership that kicks off with an international contest to find the best dancer in the world to join her next tour. To enter, hopefuls must submit a 60-second dance video between August 18, 2011 and October 10, 2011 to Smirnoff.com. Semi-finalists will be flown to audition in front …
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When Life Brings You Deion Sanders, You Make Him The DIRECTV Fairy
Deion Sanders can fly. No, really. Agency: Grey/NY …
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Actress Nikki Reed Drops An Idea That Doesn’t Stink
I give a shit about Whales. Big time. Thankfully, there's a new fauxganization that's encouraging me and you to Give a Shit (GaS). Some of you may be wondering why such a noble experiment has to resort to bad language. "We’re not offended by bad language," according to give-a-shit.org. "We’re offended by billions of people dying from lack of clean water. We’re offended by the rainforest being …
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Rob Lowe Can’t Scream With His Mouth Full
Nestlé USA's Butterfinger has tapped actor Rob Lowe to direct a 25-minute horror parody, and is now recruiting fans to contribute to the project, according to Marketing Daily. Lowe, who previously directed a movie for Showtime, told "Access Hollywood" that he views the project as a chance to make something "funny and sort of subversive" and interact with fans ... and confided that "in truth, I'm playing the …
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Hungry Seniors Is Elder Abuse
Despite the extraordinary wealth in this nation, six million senior citizens in the U.S. "face the threat of hunger," according to AARP. Yes, our priorities are way out of line... As you can see, AARP teamed up with four-time Sprint Cup champion Jeff Gordon for its Drive to End Hunger, the first cause-based sponsorship in NASCAR history. To promote this historic initiative, Austin-based GSD&M completely …
New Chapter For Fabio And Old Spice
Whitney Jefferson, Editor of Jezebel is confused. We're confused: is Fabio really the new Old Spice guy or are the new series of Old Spice ads featuring Italian model with golden locks just some kind of publicity stunt? Maybe I can help. It's not a publicity stunt, it's an ad campaign. Of course, it's easy to understand the confusion. Not only did Old Spice move away from a sure thing in Isaiah …
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SoBe Gives “Eyes On The Prize” New Meaning
Gentlemen drink SoBe. Yeah right. If that's not enough eye candy for you, head over to SoBe.com and try to look Sports Illustrated Swimsuit model, Kate Upton, in the eyes. Hat Tip: Adfreak …
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