Adpulp
Advertising News and Know-How, Since 2004
Amidst recent news of recalls and skepticism from the general public, Chevrolet is seeking to regain support for the Volt by featuring Hamtramck, the Detroit neighborhood where the car is built. Ad Age has more background: In its open-letter-format newspaper ads, GM CEO Dan Akerson writes that the Volt is "the most significant step in GM's history to give customers a choice beyond oil" and "a technological …
Continue Reading about Can Chevy Plug In To Some Good Vibes For The Volt? →
It's like Moby Dick, but Audi quattro is the whale and a Northwoods tow-truck driver is Captain Ahab. Filmed in sub zero temperatures in Alaska, "Ahab" was directed by Daniel Kleinman and edited by Cut + Run's Steve Gandolfi for agency Venables Bell & Partners. …
If you're going to get some celebrity power in your ads, you could do a lot worse than Gary Busey. …
Continue Reading about Gary Busey And Kia Hamsters: The Dream Team →
Give MINI six words and they will work magic. That was the challenge solved last fall by Portland designer, Mathew Foster, a partner at Official Mfg Co. MINI USA’s agency Butler, Shine, Stern & Partners asked fans to submit in six words to express their idea of “The Best Test Drive Ever. Period.” The contest, inspired by Larry Smith’s Six-Word Memoirs Project, was seeded on Facebook and Twitter and …
I love, love, love it when a brand markets itself in a way unlike anything else in its category. And that's happening in Oklahoma City right now with a used car dealership rebranded as The Key. While there's a brand video on the homepage, its Facebook page links to a 90 second spot that serves as a great intro to what the brand is all about. In addition to cars, lifetime maintenance, and financing, The …
Continue Reading about The Key Rebrands A Car Dealership And Flips The Category On Its Head →
People form bonds with their cars. And that opens the door to emotional advertising. According to NBC Los Angeles, Herb Younger of Redondo Beach was recently reunited with the classic Chevy Impala that he bought in the fall of 1964 in Fort Collins, Colo. (and sold in the 1980s when times were tough). The camera crew told the Younger family they were making a documentary on families, but as we can see, they …
According to Ad Age, Ford is investing in lifestyle content to help drive interest in its $39,995-plus electric Focus hatchback, which is about to roll out in 19 selected markets nationwide. Citing research indicating that nearly half of potential American car buyers don't know the difference among a hybrid, a plug-in car or a battery-operated fully electric one, Ford has enlisted SHFT.com, a "new-media …
Continue Reading about Expensive Electric Vehicle To Get The Content Treatment →
Rock and roll and cars go together. Like mustard and hot dogs. Which may explain what Buick is doing featuring indie band Hellogoodbye and audio equipment company Harmon/Kardon in this five-minute mini rock doc. The band took a two day road trip across Nevada in a Buick Regal Turbo - filming during the trip - and wrote the song, "Killing Time" inspired by what they saw on the road. Barbara Goose, of …
Continue Reading about Tiger Woods Nowhere Near This Buick →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
