Amidst recent news of recalls and skepticism from the general public, Chevrolet is seeking to regain support for the Volt by featuring Hamtramck, the Detroit neighborhood where the car is built.
Ad Age has more background:
In its open-letter-format newspaper ads, GM CEO Dan Akerson writes that the Volt is “the most significant step in GM’s history to give customers a choice beyond oil” and “a technological ‘moon shot’. …Yes, the world is learning from Detroit again. And we couldn’t be prouder.”
I think this is a good spot, but it’s not going to quiet critics of the automaker and its car. Still, it’s technology that has to be, and ultimately will be, improved. Hopefully the good people of Hamtramck will press on.