Not because it tastes good, according to a study sponsored by the award-winning ABC News team. In a blind taste test, conducted by Eben Klemm (the director of something called "cocktail development" for B.R. Guest, a chain of upscale restaurants), 5 of 6 testers reported that they "hated" vodka # 1. When they found out it was Grey Goose, here's what they said: "No way!!!" "I can't believe that!" "I really am …
Google Acquires Companies–And Lots Of Power
This article in the San Francisco Chronicle examines Google's ever-increasing power, particularly in light of the company's planned acquisition of banner-ad and cookie monster DoubleClick: On Monday, Google said the Federal Trade Commission wanted more information about its planned $3.1 billion acquisition of online advertising company DoubleClick as part of an antitrust review. A few days earlier, a European Union …
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What’s In Your Moleskine?
Business Week looks at Moleskine's online adventures. With a new range of "city" notebooks launching in the U.S next month—featuring street maps, local information, and space for users to jot down their thoughts—Modo&Modo has also introduced a series of city-focused blogs. Its aim is for these blogs to be more than merely a branded Web presence of the Moleskine notebooks. Written and edited by a team of young local …
It’s Memorial Day Weekend: I Could Use Some Baseball
Austin-based Door Number 3 is doing some nice work for Major League Baseball's Texas Rangers. One can also find TV spots from this campaign on the DN3 website. [via Ask A Copywriter] …
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Water Dudes Get Rich
Associated Press reports that The Coca-Cola Co. has agreed to buy Vitaminwater maker Glaceau in a cash deal valued at $4.1 billion. The transaction is Coca-Cola's largest acquisition ever. Glaceau is an attractive acquisition for Coca-Cola because of its position in the enhanced water and energy drink categories, which Coca-Cola is betting will make up a large portion of the beverage industry's volume and gross …
Post-Merger Takedown
Ad Age reports on moves being made by telecommunications executives to consolidate their offererings under one extremely well known banner. AT&T announced it will accelerate the elimination of its Cingular Wireless brand by removing the name from all in-store signage, including kiosks and point-of-sale materials in 1,800 company-owned stores. Several high-profile stores in major markets will have new AT&T signs. Over …
BBH Woos The Distribution Channel
According to Ad Age, Miller Brewing Co. has named British-owned Bartle Bogle Hegarty agency of record for its flagship Miller Lite brand, following a competitive review. "They are passionate about the beer business. And, with their previous experience working with the nuances of a three-tier system, we know that they will make great partners as we accelerate the momentum of our flagship brand," said Randy Ransom, …
McDonald’s Burger King
"We train more people than the U.S. Army." -Karen King, McDonald's USA's East division president According to Ad Age, Karen King joined McDonald's 30 years ago in Lawrenceville, Ga. Today she manages some 5,000 restaurants, comprising 36% or $10 billion of revenue for the domestic system. Today she's also the star of a new ad campaign that seeks to rid the world of the very concept of "McJobs." "If you have the …
