When we find something we like to do, we want it to last and last and last. That's the idea behind Minnesota's new lottery campaign (promoting a longer format game) from Colle+McVoy. …
Wrapped Up In (And Transformed By) Brands
In today's New York Times Magazine, "Counsumed" columnist, Rob Walker, examines at an academic study that indicates brands may have the power to shape our behavior. Not just purchasing behavior, mind you, the concept being forwarded claims that certain brands can make us run faster, jump higher, think more clearly, and so on. The upshot of the original study, and numerous replications, was that the subjects …
Continue Reading about Wrapped Up In (And Transformed By) Brands →
Republicans Claim To Be Populists. Bud Light Claims To Be Drinkable.
I used to work on the Coors business, so I know how hopped up the Goldenites are on the concept of drinkability. If the idea is foreign to you, simply put the theory is it's easier to drink more beer if it's properly watered down and too cold too taste. Now Bud Light wants some of the drinkability action, according to Adweek. The new work seems to be a response to MillerCoor's strategy to take on the No. 1 beer brand …
Continue Reading about Republicans Claim To Be Populists. Bud Light Claims To Be Drinkable. →
Is The Google Drinking The Starbucks?
Advertising The Google seems about as necessary to me as advertising air. Apparently, this thought is also alive inside the company. According to The Wall Street Journal, Google founders Sergey Brin and Larry Page killed a "splashy TV ad" last summer that was meant to run during the Olympics. But there are signs that the internal debate is causing Google to shake-off of its reluctance to advertise. The search giant …
Continue Reading about Is The Google Drinking The Starbucks? →
GM Embraces Social Media. Now It’ll Regain Market Share.
All an ailing brand needs is some social media to help it out, right? That's what GMnext is for. Information Week has the story: GM, like many automakers, is faced with declining sales as credit tightens and gasoline prices rise. The company lost $15.5 billion in its second quarter. Johnson hopes the new media efforts will, at the very least, create a loyal base of potential customers who will be inclined to choose …
Continue Reading about GM Embraces Social Media. Now It’ll Regain Market Share. →
First The Banks, Then The Automakers
So when does the advertising industry get a bailout? I'm just asking. By the way, I think any auto industry bailout should include a provision the auto dealers stop yelling and screaming in their commercials or they don't get shipped any more cars from the Big 3. …
Continue Reading about First The Banks, Then The Automakers →
An Attack Ad from the Bread Aisle
This new campaign from TDA in Boulder aims to separate Rudi's Organic from the "healthy-looking, healthy-sounding" supermarket breads. …
With CP+B’s Help, Microsoft Plays To Its Masses
Dave Knox, a brand manager at P&G, says, "I think the 'I’m a PC' campaign is a brilliant move by Microsoft to shore up Middle America...The new Microsoft ads work because they focus on what brings us together instead of what sets us apart." That's an interesting take, especially at a time when politicians are scrambling to do the same. Again, I'll ask (rhetorically) why more political campaigns don't employ general …
Continue Reading about With CP+B’s Help, Microsoft Plays To Its Masses →
