Is The Google Drinking The Starbucks?

Advertising The Google seems about as necessary to me as advertising air.
Apparently, this thought is also alive inside the company. According to The Wall Street Journal, Google founders Sergey Brin and Larry Page killed a “splashy TV ad” last summer that was meant to run during the Olympics.

But there are signs that the internal debate is causing Google to shake-off of its reluctance to advertise. The search giant has recently held discussions with several Madison Avenue agencies, including Wieden + Kennedy and the boutique firm Taxi New York, about new efforts to promote some products.

Whoa, Wieden just danced with a coffee client who ultimately didn’t believe in running advertising. The Google sounds like it might be another one, although that remains to be seen.
I’m sure the marketing people inside The Google know they’ll need advertising as the company moves beyond search. Their new cell phone, for instance, is a great candidate for TV ads, splashy or otherwise.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.