Adpulp
Advertising News and Know-How
By David Burn
Because I'm a big fan of Oregon pinot noir and would like to take on some wine industry clients this year, I've been thinking a lot about brand preference in this decidedly non-brand centric environment. Here's a quick survey I administered this moring on Twitter (the responses address the question of brand loyalty when it comes to wine): As a brand manager at a winery, I dont' want to hear that. I want wine …
Continue Reading about Everyday Wine Drinkers Are Not Brand Loyal →
By David Burn
BrandFreak, the new blahg from BrandWeek, is showcasing the above Adidas ad from Sid Lee in Montreal. The spot features cameos by Method Man, Katy Perry, D.M.C. (of Run-D.M.C.), Russell Simmons and David Beckham, plus a remix of Frankie Valli and the Four Seasons' 1968 hit "Beggin' by Parisian producer Pilooski. …
Continue Reading about Don’t Go To A House Party Without Your Adidas →
I'm seeing a lot of spots like these during bowl games. It's a no-nonsense approach to moving the metal. Well, give 'em points for trying--along with billions in loan money. …
Continue Reading about GM Is Fighting For Its Life. Surprised? →
By David Burn
Old Spice has named Matthew Chancey from Ashville, Alabama its 2008 Art of Manliness Man of the Year. Chancey will receive the $2,000 cash prize from Old Spice along with a manly assortment of Old Spice products. Right now Matt's in Africa working for his non-profit. His $2,000 prize will be going to Darfur to help refugees from the genocide. Wow, what a guy. He's manly and he's cares. According to Truth Wins Out …
By David Burn
Chrysler is closing shop for 30 days. Shutting down production. Making no cars. From a Mad Man's perspective, it's horrible time to be on the Chrysler account. Ad Age Exhibit A: A Chrysler Bankruptcy Could Leave Omnicom Out $80M Ad Age Exhibit B: Omnicom Set to Cut Up to 3,500 Jobs Should Chrysler fail to make good on their debts, PHD, Chrysler's media agency, would be in the worst position. Omnicom siblings BBDO, …
Continue Reading about Chrysler Drops Lump Of Coal In Omnicom’s Stocking →
By David Burn
Strongbow: Urban orchardby hourigan Jeremy at Post Advertising has an interesting take on the Strongbow Cider ad above. He blames Malcolm Gladwell and his book The Tipping Point for marketers' insatiable desire to appeal to hipsters and he draws a line from that theory to this spot. I'd say the spot appeals more to daydreamers than hipsters, but one thing's for sure, there are zero product attributes or reasons to …
Continue Reading about The Giving Tree Now Dispenses Hard Cider →
By David Burn
[via Deconstruction on Madison Avenue] …
Continue Reading about It’s Not Nice To Fool Mother Nature →
By David Burn
Orlando agency, Push has crafted a new campaign for the Orlando/Orange County Convention & Visitors Bureau. And guess what...it features a baby. Isn't that cute. Research commissioned by the Orlando CVB showed the need to create an overall positioning for Orlando that focuses on the personal connections and emotions resulting from the destination's distinct offerings. John Ludwig, Push chief executive officer and …
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