Google believes in the power of good. That's why they're guided by Sergey's Don't Be Evil philosophy. It's a great ideal, but one that can be tough to uphold in an international business setting. You have to really mean it when you put ideas like that into your charter. According to David Drummond, SVP, Corporate Development and Chief Legal Officer at Google, Google really means it. Right now, in response to a …
Sounds Like A Deal
Choose two for five. That's the value-laden lure being used by Quiznos and their new agency of record, WONGDOODY. In other quick serve restaurant news, Chipotle decided to move its account in-house after a stint at Butler Shine Stern & Partners. …
Grilling The Grilled
You know the Coke Zero ad campaign where the brand managers on Coke Classic want to sue the Coke Zero team for taste infringement? Strange as it may seem, a similar scenario is now playing itself out for real thanks to internal squabbling at KFC over the brand's advertising that touts grilled chicken instead of fried. Watch Chefs Rave About KFC Grilled Chicken in Entertainment | View More Free …
Christine Dougherty, Come On Down
Taco Bell's Drive-Thru Diet is a seven-item "fresco-style" menu that has a new Jared-like spokesperson named Christine Dougherty. Dougherty is a "real-life Taco Bell customer" who lost 54 pounds over a two-year period by replacing her usual fast-food lunch or dinner with an item from Taco Bell's Fresco menu. Taco Bell's agency, DraftFCB in Irvine, Calif. wrapped Dougherty's story in an informercial framework, a fact …
Google’s Dialing Apple’s Number
Introduced yesterday, the much awaited Google phone, known as Nexus One is now available directly from the search giant's site. It's $179 with a two-year data plan from T-Mobile or $529 unlocked. According to The New York Times, Google is "dipping its toes in the direct retailing business not to reap profits from the sale of phones but to broaden the availability of handsets running its Android software." "There is …
Sharebuilder Believes We All Need Something To Invest In
Sharebuilder from ING Direct wants to help put you "on the road to happiness." Which is an odd way to characterize the stock market, given the hard core unhappiness it has been responsible for, of late. The 30-second spot entitled "Owners" features three Main Street Americans in everyday life - a bike courier, young professional and construction worker - who are empowered to take control of their future by using …
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An Inauspicious Start For Fallon and Chrysler
Fallon won the Chrysler account one month ago and is already on the air with its first commercial for the troubled American automaker. The new corporate campaign, "Coming Home," was created in response to requests from Chrysler Group dealers and research conducted that found consumers do not realize that Chrysler Group has emerged from bankruptcy and is now a different company with a new alliance partner and a …
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I Wonder What Sam Cooke Would Think…
...about the use of "A Change Is Gonna Come" in this fine advertisement: That's one of the many thoughts I have about this spot. It's airing now. Tax season is just around the corner, folks! …
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