Grilling The Grilled

You know the Coke Zero ad campaign where the brand managers on Coke Classic want to sue the Coke Zero team for taste infringement? Strange as it may seem, a similar scenario is now playing itself out for real thanks to internal squabbling at KFC over the brand’s advertising that touts grilled chicken instead of fried.

Watch Chefs Rave About KFC Grilled Chicken in Entertainment  |  View More Free Videos Online at
According to Bloomberg, the dispute concerns who’s in charge of setting KFC’s advertising policy, Roger Eaton, KFC’s president and chief concept officer since 2008 or the KFC National Council, a separate corporation composed of franchise and company members.
“Eaton appears to believe that the future of KFC lies with grilled chicken rather than fried” and recent proposals to the council “have been heavily, if not exclusively, lopsided towards grilled chicken,” according to the complaint, made public in Delaware Chancery Court today.
“This is a baseless lawsuit” and Yum “fully expects to win the suit and minimize the waste of time and money spent,” said Yum spokesman Jonathan Blum in an e-mailed statement. He said the new Kentucky Grilled Chicken will generate almost $1 billion in annual sales.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.