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A Different Take On “Think Different” From Someone Who Was There

Writing on Forbes.com, Rob Siltanen, who worked at TBWA/Chiat/Day in the 90's and was instrumental in bringing the Apple "Think Different" campaign to life, tells how the campaign came about. Jobs was quiet during the pitch, but he seemed intrigued throughout, and now it was time for him to talk. He looked around the room filled with the “Think Different” billboards and said, “This is great, this is really great … …

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It’s Important for Brands to Listen To Customers And Their Own Conscience

TLC's new show "All-American Muslim" is a nightmare for Lowe's, and an example to other brands of what not to do. The California-based home repair retailer was advertising during the reality-based program, until some racist wing nuts in Florida started making noise, which frightened Lowe's into withdrawing its ads from the show. While it is true that listening to customers is important, a brand team has no …

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BOBS Gives Bobs Everywhere A Bad Name

AdPulp is late to this particular party, so please excuse us, but what the hell is BOBS from Sketchers? Did Sketchers just buy TOMS? Either that, or this one of the most blatant brand rip offs ever. According to TOMS blog, "TOMS is in NO WAY associated with Skechers, and will never be." So that supports the blatant rip off angle. When BOBS first appeared last year, Simon Mainwaring argued in Fast …

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Nothing Says ‘I’m Sorry’ Like A Personalized Power Ballad

After making a customized video with this OB Tampons site, you'll never have to apologize again. Maybe. But, whoever's running the analytics for the site will definitely have to separate actual product users from curious boyfriends and ad peeps. Because tracking me isn't gonna sell product. …

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Strangers In A Strange Adland

David Griner of Adweek's blog Adfreak put an interesting list together of 40 agencies with strange names. Of course, I'm thrilled to see Bonehook, the company I started two years ago, on the list at #38 and humbled to be included along with some truly great shops like Taxi, Big Spaceship, Naked, Droga5, Creature, Wexley School for Girls, David & Goliath, Mother, The Barbarian Group, 72andsunny and Strawberry …

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Microsoft Office Envisions “The Extensions of Man”

According to Fortune, hell froze over recently, as Forrester urged IT departments to support the Mac. Forrester's report argues that Highly Empowered and Resourceful Operatives, or HEROs, at your company are likely using Macs, regardless of the company's computing policy. These power brokers don't want to show up to a meeting with a plastic laptop that sends the subliminal message that they aren't prosperous …

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Does Beer Have An Image Problem?

This article in Ad Age suggests that by volume, beer sales will be down almost 2% this year. And if like me, you've ever worked on a beverage client, you know that's a seismic downward shift. As of late, big beer brands -- which used to be known for buzzworthy ads -- are having a hard time breaking through on their own. Distributors interviewed at random at the conference seemed particularly frustrated about …

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Spirit Airlines Captures Some Of Herman Cain’s Spirit

Playing off the Republican Presidential candidate's plan to reform the current tax code*, we get a new nine dollar sale from ultra low-cost carrier, Spirit Airlines. Capitalizing on recent events and catchphrases is nothing new for Spirit. *9-9-9 refers to Cain's proposed 9% tax on corporate profits; a personal flat tax of 9%; and a national sales tax of 9% …

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