Microsoft Office Envisions “The Extensions of Man”

According to Fortune, hell froze over recently, as Forrester urged IT departments to support the Mac.

Forrester’s report argues that Highly Empowered and Resourceful Operatives, or HEROs, at your company are likely using Macs, regardless of the company’s computing policy.

These power brokers don’t want to show up to a meeting with a plastic laptop that sends the subliminal message that they aren’t prosperous enough to afford something nicer.

Here’s Microsoft’s answer to the design hurdle:

In this future-looking presentation, Microsoft looks like it has a future.

Interesting…

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.