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Advertising News and Know-How
Recreational Vehicles are H-O-T. In 2016, 430,000 recreational vehicles of all kinds were sold, an increase of 15% over the year before. What may surprise some is that half of RV buyers today are under the age of 45, according to the RV Industry Association. https://youtu.be/2-5f_KWpF7Q Related recreational industries are also booming. KOA RV campgrounds, reports that business is the best its ever been in the …
Continue Reading about Head Out On That Highway In A Winnebago →
So far, nine states and the District of Columbia have legalized the use of recreational cannabis, and two dozen states have approved medical marijuana. According to a Quinnipiac University poll released Thursday, support for legalization hit 63 percent in the survey — the highest level of support recorded by a Quinnipiac poll. Support for medical marijuana is even higher, at 93 percent. Change is in the air …
Continue Reading about Cannapreneurial Activity Is At All-Time High →
We are social creatures who organize around common interests and shared experiences. We're not just college graduates, we're Cornhuskers or Ducks or Bulldogs. We're not just music fans, we're Deadheads or Parrotheads or Panic freaks. Our identities are formed in association with these groups or institutions. Belonging to the group, or tribe, is central to how humans are wired. Even the lone wolf is defined by his …
Price promotions are some of the worst assignments in advertising. That's the rap, but it's a bad rap. Taco Bell and Deutsch have no problem at all communicating the value of the QSR's "Dollar Menu." https://youtu.be/Mhcj3sOdckg https://youtu.be/fLa4miaiXIA "At Taco Bell, the dollar gets you access to more." There are few places where this line would be believable, but Taco Bell is one of the places where …
Continue Reading about The Answer to Taco Bell’s Dollar Menu Is, “Yes” →
Cadillac Canada has partnered with renowned Toronto chocolate maker Brandon Olsen on a direct mail campaign that puts a decadent twist on the standard test drive invitation. Working with its lead agency Red Lion, the automaker tucked away keys to new Cadillac CT6s inside the hugely popular “Ziggy Stardust Disco Egg” from Olsen’s trendy Toronto restaurant, La Banane. https://youtu.be/TRrBQc0e7R8 Cadillac …
Dignity Health is the fifth largest health system in the nation and the largest hospital provider in California. The healthcare brand may also be one of the most compassionate in the land. https://youtu.be/OI0KIlIrr1Q Given the emotional turmoil saturating our media today, it's a pleasant relief to be reminded that people are caring individuals and capable of incredible acts of kindness. That the reminder …
Continue Reading about “Hello Humankindness” Campaign Is Just What The Doctor Ordered →
If @Apple's brand team applied itself in social media channels, its flock of fanboys and fangirls would be all over it. Whether Apple needs social media to create or sustain interest is questionable, which may explain why the company that works in a new spaceship-like building barely deigns to dabble in the medium. Tim Nudd of Adweek provides context: That Apple is finally joining Instagram may be a …
Continue Reading about Social Media Marketing Is Fast; Control Freaks Step Back →
Although I’ve done some copywriting for a couple of different cruise lines, I’d never actually taken a cruise until my recent trip to Alaska on Carnival Cruise Lines. And I have to say, it was quite an experience, both as passenger and someone endlessly fascinated with travel marketing. Allow me to share some random observations: From the outset, the brand positioning is quite clear. Carnival owns “Fun.” That …
Continue Reading about Carnival Steers Its Brand Nicely Through Choppy Marketing Waters →
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