In the political arena, there's a Washington, DC firm that understands brand storytelling. Thankfully, more and more candidates are turning to Putnam Partners for strategic guidance and video production. The firm has helped elect 10 U.S. senators, 10 U.S. governors and 46 members of the U.S. House of Representatives. The former Mayor of Tallahassee, Andrew Gillum, who is now running for Governor of Florida …
Data Without Persuasion Is Like A Naked Biscuit—All Potential
People with screens are blasted by the advertising firehouse all day, every day. Thus, people with screens are conditioned to resist advertising. For buyers of advertising, and would be buyers, this built-in resistance must be overcome. The idea that advertising is annoying, a waste of money, or worse, needs to be put aside and the focus shifted to the long-term impact brand communications will have on the company’s …
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American Century Leaves The Rat Race To Rodents
American Century Investments (ACI), a global asset management firm based in Kansas City, has released a new commercial in time for Father's Day that demonstrates what it means for dads to "show up." https://youtu.be/lqRWoaykM7M The spot from Figliulo&Partners kicks off the company's new “Be More Invested” campaign, which embodies American Century’s core beliefs and highlights how the firm approaches offering …
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You Can’t Defeat Racism With Inclusion Training, But You Can Kick It To The Curb
What does it mean to run a customer-centric company? It means putting the customer's needs first. Starbucks failed to do this on April 12th at a store in Philadelphia where Rashon Nelson and Donte Robinson, both black men, were waiting for a business associate until the store manager called the police. Nelson and Robinson had been in the store less than 10 minutes when police arrived and led them out of the …
Head Out On That Highway In A Winnebago
Recreational Vehicles are H-O-T. In 2016, 430,000 recreational vehicles of all kinds were sold, an increase of 15% over the year before. What may surprise some is that half of RV buyers today are under the age of 45, according to the RV Industry Association. https://youtu.be/2-5f_KWpF7Q Related recreational industries are also booming. KOA RV campgrounds, reports that business is the best its ever been in the …
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Cannapreneurial Activity Is At All-Time High
So far, nine states and the District of Columbia have legalized the use of recreational cannabis, and two dozen states have approved medical marijuana. According to a Quinnipiac University poll released Thursday, support for legalization hit 63 percent in the survey — the highest level of support recorded by a Quinnipiac poll. Support for medical marijuana is even higher, at 93 percent. Change is in the air …
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Don’t Worry About Brand Loyalty—Focus on Creating Connections Between Customers
We are social creatures who organize around common interests and shared experiences. We're not just college graduates, we're Cornhuskers or Ducks or Bulldogs. We're not just music fans, we're Deadheads or Parrotheads or Panic freaks. Our identities are formed in association with these groups or institutions. Belonging to the group, or tribe, is central to how humans are wired. Even the lone wolf is defined by his …
The Answer to Taco Bell’s Dollar Menu Is, “Yes”
Price promotions are some of the worst assignments in advertising. That's the rap, but it's a bad rap. Taco Bell and Deutsch have no problem at all communicating the value of the QSR's "Dollar Menu." https://youtu.be/Mhcj3sOdckg https://youtu.be/fLa4miaiXIA "At Taco Bell, the dollar gets you access to more." There are few places where this line would be believable, but Taco Bell is one of the places where …
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