Al Ries, once again fixing the ad world's problems all by himself in his Ad Age column, has a couple of suggestions for GM: Hummer: Scrap the brand. Hummer sales last year represented only 1.3% of GM's unit volume. A company GM’s size shouldn’t be marketing niche vehicles. Saab: Scrap the brand. Saab sales last year represented less than 1% of GM's unit volume. I don't know if Chainsaw Al wants GM to sell off Hummer …
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