One Carmichael Lynch creative to another: "Hey, I know...let's take the Honda cog spot Wieden did, and make it a print campaign for Harley." [via Adverblog] …
To Increase American Circulation The Economist Stoops To Use Of Puns
France Calls Bullshit
From New York Times: A bill under debate in the French Parliament may require iPods to be able to play music purchased from competing Internet services, not just Apple Computer's own iTunes Music Store, forcing changes in the business model that gave rise to the revolution in legal digital music downloads. The outcome of the debate, which began as an update to French copyright law, is far from clear. But taken to one …
Will Volkswagen Lose Its Cojones?
From The Wall Street Journal (sorry, you'll need access to the entire article): Cojones is a Spanish word that means, literally, testicles. In the U.S., however, it's a sort of catchall term for daring. That's approximately what Volkswagen was going for in a blunt black and white billboard featuring its GTI 2006 model accompanied by two words in big, bold letters -- "Turbo-Cojones." But the campaign has boomeranged, …
Big Money To Push MS Office ’07
According to USA TODAY, Microsoft is prepared to spend $500 million to help market Windows Vista and Office 2007, the latest versions of the company's dominant desktop PC operating system. Microsoft is "desperate to change" the mindset that current desktop software is "good enough," Paul DeGroot, licensing analyst at Directions on Microsoft, says. Vista and Office 2007 are designed to tie in with new Windows server …
Nickels And Dimes
From Reuters: Struggling U.S. airlines, looking for new ways to generate revenue, are getting bolder about charging for pretty much anything that makes air travel a little more comfortable -- including aisle seats. First came charging passengers for in-flight meals. Then, reservations done by phone cost extra. And now, one major airline, Northwest Airlines Corp., is trying to charge passengers for the right to sit in …
Financial Services Opt For Cabela’s Look And Feel
What is it with insurance firms using animals in their marketing? Pacific Life has the whale. Mutual of Omaha had an entire wild kingdom, once upon a time. And now The Hartford is bringing back their buck with a magnificent rack. I don't mind, I'm just wondering aloud. From New York Times: The Hartford Financial Services Group is so focused on wealthy baby boomers that it keeps a team of gerontologists on its staff …
Continue Reading about Financial Services Opt For Cabela’s Look And Feel →
Hang Up And Live
I'm surprised to see that Snark Hunting likes Sprint's "Yes-man" campaign. Sprint’s new “Yes-man” campaign is effective because it’s taking a negative phrase, redefining it, taking ownership of it and getting you to pay attention. Verizon pulled a similar power play through its “Can you hear me now” campaign, embracing a phrase muttered by everyone who has had a bad cell phone connection. Both companies understand …