…And Mexico Runs On Churros

Taglines are difficult to write. Nike’s famous, “Just Do It” is one in a million, for instance. With that in mind, here’s Hill Holiday’s new effort for Dunkin’ Donuts.
I get where the line is going, but it asks that I, and all who encounter it, suspend disbelief. I’m willing to do that with a really great film, but not with a mediocre tagline.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.