LOS ANGELES — The J. Paul Getty Trust introduced a new brand identity that captures the breadth and complexity of its work and defines and symbolizes what makes it unlike any other arts institution in the world. “This new design reflects Getty’s personality and where we are headed,” said Katherine E. Fleming, president and CEO of the J. Paul Getty Trust. “It gives visual form to a more connected, outward-looking …
Hacking The Human Mind Tackles Behavioral Science In An Engaging Way
While it’s easy to dissect the art that goes into advertising and branding, the science that’s behind what we buy, and why we buy it, can remain a bit of a mystery. But Richard Shotton and MichaelAaron Flicker tackle much of the psychology behind our spending habits in Hacking The Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands. These brands are big and familiar in most cases: …
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The Retro Double Play: Coors Banquet and Chili’s
Did you know that Coors Banquet is the new PBR and Chili's is once again packing the house? According to Alyssa Lynner, Senior Marketing Manager at Coors, Banquet has been on a roll for years. “We have three straight years of momentum, with 13 consecutive quarters of dollar share growth and in 2024 volume growth in every single region,” says Lynner. What's driving this interest and marketplace growth? Brewed …
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Now Watching “Quantum Marketing with Raja Rajamannar”
Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard’s Chief Marketing & Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. In the episode "How Marketers are Trying to Read Your …
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Starbucks and Anomaly Combine To Brew Something Good
Starbucks and its new advertising agency Anomaly, are making interesting new product- and café-focused commercials. The cinematic spots feature soundtracks by AC/DC, The Ting Ting, and Willie Nelson. And smart copy. It starts in darkness. In countless neighborhoods before sunrise. And then suddenly, out of the darkness, energy. https://youtu.be/CMmFG-GXNZ0?si=ks4GyLDwdcer91hr According to Marketing …
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Make America the Land of White Male Conformity Again
In order to impress the new administration in Washington, soldiers from the Culture War have entered the sliding glass doors of America's most prominent retailers—a fact that increasingly threatens their ability to make their own business decisions and operate stores profitably. Three days into his job, Florida's new Attorney General James Uthmeier announced a class-action lawsuit that alleges Target Corp. did not …
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America’s Top Technology Firms No Longer A Reliable Source of Truth
Google, Apple, Microsoft, et al, would rather kiss the Supreme Ruler's ring than provide accurate information to its customers. According to The Guardian, Google’s online and mobile calendars no longer include references to Black History Month, Women’s History Month and LGBTQ+ holidays, among other events. Google is also rolling back its previous commitment to diversity, equity and inclusion initiatives in its …
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Musk Rebranded Trump? That’s Not What Happened
Kyle Chayka is a staff writer at The New Yorker. He wrote a piece after the election about Elon Musk's impact on the Trump brand. Here's a small excerpt to chew on. It’s hard to overstate the success that a Trump-Musk axis has already had in rebranding Trump’s image.... In the company of Musk—redolent of angular Cybertrucks, reusable rockets, and humanity living on Mars—Trump appears not as an elderly, increasingly …
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