Blogs

Hill | Holliday hasn't updated their website since April 11th. I'm certain there are good reasons for it. Most likely the people who have been chosen to update the site are busy solving client problems (like finding Rachel Ray a new scarf). I get it. But, I also get that a blog as agency site isn't the right answer if you can't keep it up to date. I don't mean to pick on Hill | Holliday. They are far from the only …

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Ad blogs are becoming commodities, but today I stumbled on one that's worth noting. It's called Creative Beef. It's written by an anonymous copywriter who offers insightful analysis wrapped in biting humor. Check this: 1) An ad agency is like a collection of small hostile tribes that are constantly battling each other for resources, power, etc. To succeed you must prove your loyalty to all of them. 2) Unless you are …

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It's a story that ad bloggers don't like WPP's "Synarchy" Name? Apparently so. Ad Age named George Parker and High Jive as sources. …

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Nick Denton, Publisher of Gawker Media is worth a lot of money. He didn't get that way from making dumb moves. Even so, he raised a few eyebrows with his recent announcement that he would part with Wonkette, GridSkipper and Idolatar. Here's his reasoning: Everybody says that the internet is special; that advertising is still moving away from print and TV; and Gawker sites are still growing in traffic by about 90% a …

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Ad Age is running two articles about blogs stepping out of their pajamas and into neatly tailored suits. One piece is about John Battelle's Federated Media announcing a $50 million minority investment from Oak Investment Partners. Federated Media aggregates and packages popular blog content for marketers. The company is thought to be worth as much as $200 million. The other article looks at music blogs being sold and …

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BlogHer released the BlogHer/Compass Partners 2008 Social Media Benchmark Study today, which reveals new insights into the power of the blogosphere and the significant role it plays in the lives of U.S. women. Women are so passionate about blogging that large percentages of women said they would give something up to keep the blogs they read and/or write: 55% would give up alcohol 49% would give up …

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Advertising Age Editor Jonah Bloom recently led a roundtable discussion with some prominent marketing bloggers. Contributors included Power 150 founder Todd Andrlik of Toddand; Paul McEnany of Hee Haw Marketing; Anna Farmery of The Engaging Brand; David Armano of Logic & Emotion; Matt Dickman of Technomarketer; Daryl Ohrt of Brand Flakes for Breakfast; Ann Handley of Mp Daily Fix; Mark Goren of Transmission …

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Über stay at home mommy blogger, Heather Armstong, a.k.a. "Dooce," is often profiled in MSM. Today, it's Career Journal's turn to mine for material. Here's what I learned this time: Shani Higgins, Technorati's vice president of business development, estimates Dooce.com could yield as much as $40,000 a month in ad revenue from companies coveting her traffic, like BMW and Verizon. Heather sometimes suffers from severe …

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