Über stay at home mommy blogger, Heather Armstong, a.k.a. “Dooce,” is often profiled in MSM.
Today, it’s Career Journal’s turn to mine for material.
Here’s what I learned this time:

  • Shani Higgins, Technorati’s vice president of business development, estimates Dooce.com could yield as much as $40,000 a month in ad revenue from companies coveting her traffic, like BMW and Verizon.
  • Heather sometimes suffers from severe writer’s block and takes a notebook with her everywhere she goes in order to log possible ideas for her site.
  • Heather prints out nasty emails, puts them in her driveway and drives over them with her car. “That’s the attitude I have,” she says, “and it’s made my life a thousand percent better.”

Heather is also a really gifted photog, but that’s been established.
latest image from Dooce.com’s daily offering

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.