My Suggestion: Dry Aged Beef

Ad blogs are becoming commodities, but today I stumbled on one that’s worth noting. It’s called Creative Beef. It’s written by an anonymous copywriter who offers insightful analysis wrapped in biting humor.
Check this:

1) An ad agency is like a collection of small hostile tribes that are constantly battling each other for resources, power, etc. To succeed you must prove your loyalty to all of them.
2) Unless you are the star Creative Director, keep your brilliant ideas to yourself. New ideas are dangerous and indentify you as a trouble-maker.
3) All deadlines are lies.
4) Most of the changes that come from the client don’t really come from the client. Learn to identify your coworkers’ handwriting.
5) The harder you work, the harder they’ll make you work.

There’s more. Much more. So get over there.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.