Chocolate Better Than Blogs

BlogHer released the BlogHer/Compass Partners 2008 Social Media Benchmark Study today, which reveals new insights into the power of the blogosphere and the significant role it plays in the lives of U.S. women.
Women are so passionate about blogging that large percentages of women said they would give something up to keep the blogs they read and/or write:

  • 55% would give up alcohol
  • 49% would give up their PDAs
  • 42% would give up their i-Pod
  • 43% would give up reading the newspaper
  • 20% would give up chocolate (some things are sacred)

“Several recent surveys indicate that our trust in institutions is declining. We are losing trust in the government, politicians, the media and many corporations. But as it turns out, we trust each other,” said Elisa Camahort Page, BlogHer co-founder and COO.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.